Eight Steps for Running an Awesome UGC Marketing Campaign

The use of social media user-generated content (UGC) has been growing in popularity among marketers, leaving those who haven’t jumped in wondering whether the time is right to do so. And so, as with any cliché business pep talk: yes, the time is now! A UGC campaign is the process of acquiring social media content that marketers then use in ...

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Brand Innovation Drives New Retail Strategy

It’s not easy to be a retail brand these days. Every few weeks it seems there is yet another story about some major retailer either abandoning or downsizing multiple locations. Online shopping has fundamentally changed the way consumers buy as well as the ways brands sell. It’s hard to show an industry that has been as fundamentally disrupted. In a ...

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Finn Partners Acquires ABI Marketing Public Relations

Specialist Industrial Marketing PR firm adds to Finn Partners offices in NY, Asia and Europe Global marketing and communications firm, Finn Partners, today announced it has reached an agreement to acquire ABI Marketing Public Relations, a global marketing and PR firm focused on industrial and trade markets, serving B2B clients. Alan Isacson, the founder and CEO of ABI, will assume ...

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Brand News: 10 Things You Need to Know for Tuesday, September 19

In our latest news roundup: Toys”R”Us files for Chapter 11, Chipotle shakes up menu, Gant produces YouTube series starring Craig Ferguson and more — Toys R Us Inc. filed for Chapter 11 bankruptcy protection as the retailer, “loaded with debt” from a decade-old buyout, lost store traffic to the lower prices and convenience of online shopping. Toys”R”Us and Babies”R”Us will remain open through the restructuring. ...

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Discover Your Brand’s Spirit Animal

Animals are powerful symbols to personify your brand and what it represents. If your brand was an animal, what kind of animal would it be? Is your brand: Analytical and thoughtful like an owl? Independent, ambitious, and strong like a lion? Intelligent and creative like an octopus? Playful, generous, and optimistic like an otter? Community focused like a honey bee? ...

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The Basics of Selecting the Right PLR Content for Blogs

February 27, 2016 by Mozie | If you’ve just stepped into the realm called Internet Marketing, you must have come across the term PLR, which is also referred to as Private Label Rights! Who needs to write fresh content when you can just download stuff off the internet for free, spin them and use them, right? ...

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How to Build a List with PLR

March 24, 2016 by Mozie | As you probably know by now, PLR (Private Label Rights) is a great time saver and can help you get things into place quickly, so you can focus on growing traffic and increasing conversions. And building your list with PLR is no exception. Here are a few ways PLR can ...

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