Heyday by Collins

7 December,2018 | Author: Richard Baird | Filed under: Retail, Technology | Tags: American Design, Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding News, Branding Reviews, Coloured Paper, Copy Opinion by Seth Rowden, Copywriting, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Designed ...

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21 Amazing Facebook Ads Examples that Actually Work

Creating Facebook Ads can be a daunting challenge. You need to get the targeting right, manage a complicated budget, and make a ton of decisions about where you want your ad to show up and when. And that’s all before you actually get to the creatives. The copy, images, videos, offers, and ad formats that you choose will each play ...

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Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet. Just a few months ago, Aytekin, ...

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Avoid Undermining Your Personal Brand

Unfortunately, many professionals hurt and undermine their personal brands without even realizing it. There are some key on-line and offline habits that I am regularly raising with my personal branding clients to help create awareness, and to diminish the impact. Not using social media. Social media is a critical way to build your brand, keep you visible and top of ...

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How to Make Collaborative Marketing Actually Work the Best Way

Marketing managers want their teams to collaborate effectively. Facilitating collaborative processes between team members and across departments, however, is easier said than done. The more people are added to a project, the more potential for productivity snags. Increased complexity equals increased odds of project failure due to miscommunication, misalignment of resources, or general disorganization. However, when managers, sales, creatives, strategists, ...

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Why Brands Are Crucial To Innovation

Here’s a thought experiment. Imagine the engineers working in the product development labs at Volkswagen A.G. develop three innovations: a suspension for a smoother ride, a more fuel efficient ignition system, and a better safety restraint system. The strategic question for the company then is: which of its brands will carry each innovation? It wouldn’t make sense to introduce all ...

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The Blogcentric ‘Get Readers’ Challenge: Can You Drive Traffic To Your Blog From Pinterest? – Blogcentric #124

How much traffic can you drive from Pinterest to your blog? This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post.  Is it worth using networks like Pinterest? Quora? ...

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