Make Your Brand Name Function as a Verb

Brand names that become verbs have an inherent power: Just google it.Fedex your package.Photoshop that picture. The function of the product has made the brand name operate as a verb. I doubt these companies planned to make their brand names become verbs, but look at the power the name generates. Each brand name has become synonymous with the category, which ...

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Targeting on Reddit Advertising: How to Connect with Your Audience

As marketers, we spend a ton of time looking for new ways and places to connect with our ideal audience members. We use PPC ads, attend networking events, and join online forums hoping to find people who are engaged and interested in what we have to say. One advertising platform that’s often overlooked is also one with enormous potential, and ...

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Firefox Values Your Privacy And It’s Bad News For Marketers – Digital Coffee 7th June 2019

Share Tweet Share Pin Email WhatsApp Connect on Facebook Share This week on the Digital Coffee ☕️ Question of the day: Do follower counts matter? 🚧Firefox blocks Google Analytics trackers (and more) 🏃‍♀️Facebook stories now have slomo and it’s fun 👍Facebook tweak their algorithm Add multiple Twitter accounts on Desktop Yay So helpful for social media managers Up to 5 ...

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Brands Unite For Growth And Good

Richard Edelman coined an interesting term for our times: Brand democracy. Here’s his definition, “The feeling is: It’s easier to get a brand to act on the issues I care about than to vote for another ineffectual politician. The brand can do much to deliver on this expectation, from improving its supply chain to persuading consumers to change their behavior.” ...

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The Best Inbound Marketing Campaign Templates and Examples to Get Better Results

Inbound marketing is everywhere. It’s one of the best strategies marketing teams can deploy to increase results. Why? Because it is focused on moving people down the marketing funnel. Its purpose is to align all of your marketing channels and focus on providing something your audience deems relevant, useful, or valuable. Once they’re hooked, other tactics nurture those leads until they ...

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How to Improve Your Rankings Without Link Building

Are you sick of your competitors outranking your content? How would you like to outrank them without even running a link building campaign? What makes this possible is semantic search. Search engines today are using semantic search to rank sites. And there are tools to help you optimize your content.  Do You Know What Semantic Search Is? Semantic search means ...

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Three becomes latest operator to announce arrival of 5G

Following EE’s launch last month, Three have now followed suit announcing their 5G launch. Starting with home broadband in London in August, the 5G service will extend to mobiles shortly after. Although Vodafone came in as the second company announcing a 5G service, Three claims theirs will be twice as fast. Tho mobile operator will be ...

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