The Media Supply Chain Every Brand Needs

Last week in Florida, Mark Pritchard, Procter and Gamble‘s Chief Brand Officer, told an audience at the Association of National Advertisers (ANA) that advertisers need to support a digital ecosystem that prioritizes quality, civility, transparency, privacy and control. A few years ago, Pritchard made headlines when P&G and Unilever announced dramatic cuts on digital ad spends, citing waste, fraud and ...

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How to Build Social Community And Measure The Impact With Shonali Burke From Shonali Burke Consulting [AMP 131]

Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you invest in a platform and measure what you’re getting out of it? Today, my guest is Shonali Burke, founder and leading instructor of Social PR Virtuosa and president and CEO of Shonali Burke Consulting. ...

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How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes?

Jill Holtz shares her secrets to a successful marketing campaign You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign ...

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Artifact Uprising Honours All Mothers in May

Artifact Uprising has created a push inviting its website visitors to send up to four free photo cards to deserving women this Mother’s Day. Online custom photo goods company, Artifact Uprising, has announced its Mother’s Day plans. To ensure all mums receive a card in celebration of said occasion this year, the ecommerce provider is introducing a free limited-edition option ...

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Weekly Wisdom with Andrea D'Ottavio: Instagram Marketing Practical Tips

Welcome to Weekly Wisdom by SEMrush. In this episode, we will see how to optimize your Instagram profile and also how to create a nice feed, even if you don’t have a lot of resources. About Andrea Before we start, I would like to give you a little bit of background about myself. My name is Andrea, and I am the ...

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You're Hired… or Not: How Clients Find Small Business Service Providers [Infographic]

As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or would-be expect from you? So, what do you need to know about delivering a better customer experience? An infographic from Infusionsoft by Keap, ...

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Important Factors for SEO Link Building

Link building has been an essential factor when it comes to modern web content. To successfully exist online, a website must support a high-quality link building and SEO framework. Building links has become crucial to creating traffic to your site content and keeping it active and moving up in search engines. What is Link Building? The term link building is ...

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