Why All Brands Need A Brain Trust

All corporations are operating in a hyper-critical climate today. Public cynicism about corporations and authority figures in media, entertainment, politics and religion is at an all-time high. In the NFL, it took them months, a twitter war with the President of the United States and a big hit in TV ratings and their pocketbook, to discover that their business is ...

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Marketing Workflow Management: How to Prevent Last-Minute Emergencies

How many times have you been disrupted by a last-minute project? If you’re like most in-house marketers, probably more times than you can count. Someone from another department has something they want done, and they don’t give you enough time. Their poor planning becomes your late night at the office, and no one goes home happy. There has to be ...

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Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on how to manage the tricky question of pricing one’s wares in varying market conditions. They worked well, too, at a time when prices were not compared with the click of a ...

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Tanduay Rum Debuts at the James Beard House Foundation

The triumph of the Filipino Spirit Celebrated by Tanduay Tanduay Rum USA has been honoured to be part of the “Regional Filipino Celebration” dinner at the James Beard House to present its “distinctly Filipino” rum. Kevin Diedrich, Pacific Cocktail Haven, San Francisco, and Tim Walters, Tanduay Brand Ambassador, have said that both of them have prepared cocktails inspired by the flavours that ...

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The Quick & Easy Guide To Create Relevant Content That Ranks & Converts

Why You Need To Produce Relevant Content Today online businesses are competing with you more than ever before. Anyone, anywhere, can create content to flood the Internet and attract the attention of Google and other search engines — and they are. The only real differentiator between websites today is their content, and great content is what gets you found in ...

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Grum, The Scheduler for Instagram

With 800 million monthly active users, Instagram is definitely worth a look from entrepreneurs and business marketers as a way to connect with your audiences. Many businesses don’t give Instagram the attention it deserves simply because it’s a mobile-based platform social media platform.  It does have business tools and profiles but typically must be managed from a smartphone. You can ...

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Stop Drowning in Metrics and Optimize KPIs That Move the Needle

There are countless ways for a baseball team to win a game. Maybe it ends up being a 1-to-0 duel between two ace starting pitchers. Or maybe it’s a high-scoring affair—a wild 10-to-7 game with plenty of home runs and questionable pitching performances—yielding a bounty of baseball statistics ranging from the traditional (batting average, strikeouts, runs batted in) to the ...

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