SEO Questions to Answer Before the Year Ends #semrushchat

Last week’s special edition #SEMrushchat was dedicated to SEO questions that marketers need to answer before the end of 2017. While at Pubcon in Las Vegas, the SEMrush team had the chance to speak to many experts about backlinks, “nofollow” attribute, AMP, and other SEO topics that digital marketers deal with every day. Here are some insights into the world ...

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#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

This week’s ‘Skim: Twitter officially doubled the number of characters you can tweet, and the (so far) surprising result; Facebook launches Messenger Platform 2.2 with all sorts of new capabilities for brands; Facebook launches polls for users and pages; Snap stock takes a tumble, and the company looks to an algorithmic feed for help; Twitter’s new advertising subscription service could ...

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Spying Brands Face A Reckoning

Marketers take note, in the last 20 years, no changes to data and privacy rules have been more significant than the EU’s General Data Protection Regulation (GPDR), set to go into effect in May 2018. What’s important about GPDR is that it asserts that the personal data of EU citizens is private property owned by the individual citizen. Here’s a ...

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for ...

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5 Quick Easy Facebook Live Tips That You’ll Wish You’d Tried Sooner – 1 Minute Moment #96

5 Quick And Easy Facebook Live Tips That You’ll Wish You’d Tried Sooner I’m going to share with you five Facebook Live tips I’ve picked up in the last year and a half of broadcasting that will get more people watching for longer and engaging with your content. But first let me tell you a story… There’s a local supermarket ...

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Reebok Partners with Victoria Beckham in New Innovative Collection

Victoria Beckham and Reebok join forces to empower women around the world; introduce Reebok x Victoria Beckham collection Global fitness and lifestyle brand, Reebok, announced a pivotal partnership with fashion powerhouse, Victoria Beckham. The iconic British designer will join Reebok’s growing coalition of unapologetically accomplished women – including Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor, among others – to push new ...

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Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. The report was based on 3Q17 data from 2,500 Google AdWords and Bing Ads accounts representing more than 220,000 active campaigns in both search- and shopping-ad formats. Some 61.9% ...

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