Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers

In our age of information overload, engaging your audience is more challenging than ever. It often seems that novel digital experiences, such as interactive video and virtual reality, are the solutions to cutting through the noise. But even though they are immersive and exciting, those approaches don’t always fit into customers’ lifestyles. Instead of diverting customers’ attention elsewhere, brands can ...

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Samsung and Wanda Cinemas Launch First LED Cinema Theatre in China

Pioneering Technology from Samsung Continues Rapid Expansion, Following Successful Implementations in 2017 Samsung Electronics announced a partnership theatre operator, Wanda Cinemas, to bring its pioneering Cinema LED Screen technology to Wanda’s Wujiaochang theatre, located in Shanghai’s Yangpu District. The theatre marks the first implementation of the brand’s Cinema LED Screen in China, and follows successful implementations in Asia last year in ...

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How to Maximize the Value of Every Piece of Content #SEMrushchat Recap

Content marketing is immensely popular, with brands in every industry setting up blog posts and ebooks that are designed to build relationships and bring in leads in the form of new readers. Some brands have blogs that take off and even go viral, while others struggle. While this can come down to having great content, sometimes there are more factors at ...

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The 10 Biggest Winners and Losers on Google Search in 2017

YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. The report was based on the SEO visibility scores—a combination of organic search volume and rank position of pages—for major websites. The researchers compared each site’s level at the end of 2017 with its ...

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Brand News: 10 Things You Need to Know for Monday, February 5

Brand moves and news this Monday, February 5th: PepsiCo‘s Big Game spots—Pepsi Generations and the Doritos Blaze/Mountain Dew Ice rap battle between Peter Dinklage and Morgan Freeman—garnered the most buzz on Twitter while Amazon‘s celeb-packed Alexa ad won USA Today‘s Ad Meter as the Philadelphia Eagles beat the New England Patriots in Super Bowl LII. FCA, meanwhile, was roundly criticized for using Martin Luther King, ...

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7 Inspiring Minimalistic Email Designs to Spice Up Your Email Campaign

In a digitally-driven world, the devices are getting smaller and the messages crisper. Your emails need to fit into this world and grab the attention of your target audience. It’s not as easy as it sounds. Minimalism became a part of the visual arts at the end of the Second World War. However, today minimalism has become more of a ...

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A Tactical Guide to Get More From Your Quora Marketing

“Quora is a great marketing channel.” “Quora will bring you conversions.” “Quora is the perfect place to build your brand.” These are the beautiful illusions you are presented with when entering the Quora world. But reality hits harder than expected. Quickly you become overwhelmed in a sea of hundreds of answers already written for each question. After posting answers to ...

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