Are You an Empowered Marketer? Here's How You Can Be.

What does it mean to be an empowered marketer? Let’s start with the definition of empowerment. The Oxford English Dictionary tells us it is “The process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights.” So what does the word mean when applied to B2C marketers? Marketers today have a million demands on their ...

Read More »

How Brands Build Strong Emotional Bonds

Recently we looked at the exercise of two kinds of power, Hard Power and Soft Power, in the advancement of building successful brands. Hard Power in marketing applies to things like clout, media budgets and sales forces, for example, to check the current competitor and intimidate the future one. Soft Power persuades and appeals to our desired customer that our ...

Read More »

The Top 3 Questions Agencies Have Before Choosing CoSchedule (With Answers Based On REAL Customer Experiences)

As an agency… You live and die by your clients (and TBH…managing overhead). So before you can jump into a new tool like CoSchedule… You’ve got to consider how the tool impacts your workflow process… Your bottom line… And most importantly, your clients! Which means you’ve got questions. Questions like: “What if CoSchedule slows down our process?” “What if I ...

Read More »

Google Analytics Hacks to Improve Your SEO

Google Analytics is such a powerful tool for web marketers. Why? Well, for starters, think about the amount of data you can extract from this free tool for your website, from top pages to the web page a user was on before they came to your site, the information is massive! Before you dive into Google Analytics, you have to ...

Read More »

The Building Blocks of Employee Advocacy [Infographic]

The concept of employee advocacy and our understanding of it have been growing over recent years, and advocacy programs have been implemented as part of the marketing and sales strategies at many well-known companies, including Dell, Adobe, HPE, SAP, among others. If you’re new to the term, “employee advocacy” is simply the promotion of a company by its own employees, ...

Read More »

Ketchum Wins Sixth PRWeek Campaign of the Year Award

Frito-Lay North America and Ketchum Win Evening’s Top Award for Tostitos’ ‘Party Safe’ Bag Ketchum, a global public relations firm part of Omnicom Public Relations Group, and its work on behalf of Frito-Lay North America was named overall Campaign of the Year at the PRWeek Awards, held recently in New York City. It is the only agency to receive this top ...

Read More »

6 Essential Google Analytics Alerts for SEO Specialists & Web Agencies

For SEO specialists and web/digital marketing agencies, it can be a bit of a nightmare to keep on top of the day-to-day issues that can impact a client website. SEMrush’s Projects feature works wonders for those looking to keep on top of important SEO changes on a website, but what about those more specific behavioral or e-commerce based problems, only ...

Read More »