LG Electronics And HERE Technologies Partner On Autonomous Cars

LG and HERE Technologies Partnership to Implement Next-Generation Telematics Strategy in Self-Driving Era LG Electronics is partnering with HERE Technologies, a global provider of digital mapping and location services, to offer a next-generation telematics solution for autonomous vehicles. The solution combines LG’s advanced telematics technology with high-precision map data and location services powered by the HERE Open Location Platform. Through ...

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The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

Imagine you had a crystal ball that could predict the future. The view is murky, but there’s enough to make an accurate forecast. Having a marketing dashboard that measures vital KPIs is a bit like that crystal ball: It gives you enough insight to make better decisions to create a positive future by helping you generate traffic and leads and ...

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Live Content Audit of Jewelrybyjohan.com #semrushchat

In today’s highly competitive digital world, it’s important that companies ensure that their content marketing strategies are efficient. That’s why, during our latest SEMrushchat, we evaluated jewelrybyjohan.com, an ecommerce site that creates unique jewelry, with the help of our chat participants. Want to know if your site has some of the same content mistakes? Check out the following recap: Q1. ...

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Hummel Figurines Find a Savior With a Branding Plan

Hummel figurines attract asking prices up to $35,000 on eBay. They’ve been mentioned in TV shows such as Gilmore Girls and movies such as About Schmidt. And they’ve just been rescued from oblivion. German entrepreneur Bernd Förtsch is taking over Hummel Manufaktur GmbH, the global home of Hummel figurine manufacturing, in Rödental, Germany. The company filed for insolvency (again) last month, but will now be “reestablished ...

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How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing

What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It can help you deliver the right content or services to the right people at exactly the right time. Organizations that market to customers in the context of those ...

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40 Social Media Marketing Tips Every Marketer Needs To Know

Click the target in the lower left-hand corner and begin selecting the demographics that you want your intended audience to be filtered by: < Save your target audience to use on future posts by selecting +Save Current As Preset. Title your target audience sample and click apply: CoSchedule will take care of the rest. Use These Twitter Marketing Tips To Get ...

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The Best of BP&O — December 2017

29 December,2017 | Author: Richard Baird | Filed under: The Best of BP&O | Selected by Richard Baird. As BP&O closes out the year we took a look back at some of the stand out work from 2017. These included our favourite Graphic Identities, Packaging, and Graphic Design and those Studios that had three or more features. This final “Best of” picks ...

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