Facebook’s Latest Plan for Fake News

Fake news…the term itself is enough to elicit powerful emotions from whoever is reading an article. There is so much distrust and misinformation on the Internet these days that people can’t make heads or tails of current events. Today we are going to be taking a closer look at Facebook and its plan to quell fake news debacles, but first I ...

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Happy Centenary To The Blogcentric Podcast – A Story In 7 Episodes – Blogcentric #100

Happy Centenary To The Blogcentric Podcast – A Story In 7 Episodes This week the Blogcentric podcast hits 100 episodes. I listened back to the seven episodes that helped it grow and recorded my reactions. What episodes did I choose? Listen below Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | RSS 1. First Episode: Improve Your ...

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Is There Such a Thing as a 'Brand Fail' Anymore?

When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a sign that you’ve messed up in a pretty heinous way. That was the fate that befell Diet Pepsi in April, when the company attracted widespread derision for an ad depicting supermodel and reality TV star Kendall Jenner joining an absurdly comprehensive line-up of diversely beautiful ...

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Brands Must Accept The Fate Of The TV Spot

  I keep thinking that its imminent. Could this be the year we move on from broadcast’s domination of the advertising psyche? Every January it starts up again about a week before Super Bowl. Every February the buzz dies quicker. It’s the annual celebration of a tactic that started in 1950, the broadcast TV spot. The concept of commercials evolved ...

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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. Even incredibly talented social media managers ...

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Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents

We live in an on-demand world: Consumers want a brand to be available in the moments when they need them, for everything from purchase decisions to customer service. Therefore, marketers need to develop messaging strategies that make it easier for consumers to connect, and for the brand to deliver content one-to-one, with regularity. That’s why companies that don’t start to ...

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Tailwind Officially Launches Tribes To Help Bloggers Expand Their Reach

I use affiliate links in this post, which means if you decide to sign up for a paid Tailwind account I will make a small commission at no cost to you. I only recommend products I use and love. Early in 2016 I was invited to join a special project for Tailwind. I’m a huge fan of the tool and ...

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