Qwilr Empowers Businesses with Professional Documents

Back in 2015, when Forbes broke the news about the launch of the startup, Qwilr, no one thought it would one day become such a key tool used by many large businesses. However, the software is now making inroads into many top offices, with the likes of Deloitte, Qantas, and Zillow already on board. Below is a quick review of ...

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How to Add FAQ Schema to Any Page Using Google Tag Manager [Easy Guide]

Google recently announced that they will be supporting the new How-To & FAQ structured data markup within Google Search and Google Assistant; this will allow webmasters to further enhance their search engine ranking positions (SERPs), along with providing more ways for users to access content from websites. While implementing FAQ structured data may not lead to higher ranking positions; it can lead to capturing ...

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Seven Top Event Registration Tips for Marketers

It’s no secret that events are key to a successful, well-rounded marketing strategy. Being able to interact with your customers and prospects in person can help create lasting relationships between them and your organization or brand. That’s one of the reasons you should fully pour creative energy into the first moments of meeting your guests. Because first impressions last. The ...

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Solving Brand Challenges With The Paradox Process

The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions. It worked exceptionally well at Nike where I was the Director of Marketing ...

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What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest news and changes so that ...

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Stop Focusing Strictly on These Vanity Metrics for Your Social Media Content

As a social media manager, you monitor key metrics on each platform. But are you tracking figures that reflect progress toward your marketing goals? Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Vanity metrics are numbers that make a ...

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Artificial Intelligence: A Detailed Overview [Infographic]

Science fiction is quickly becoming everyday reality. Chatbots, robots, digital assistants, automated vehicles, virtual assistants, and much more… are the products of artificial intelligence (AI), which is already transforming entire industries. An infographic by TechJury, provider of one-step tech guides and product reviews, provides a detailed overview of AI. The infographic begins with a timeline of AI, starting in the ...

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