Casio Sets G-Shock to Warrior Mode

The new Casio MRG-G2000R-1A timepiece features a traditionally Japanese Bishamon-kiko pattern on a Dura Soft Fluoro-rubber Band. Casio G-Shock has unveiled the latest addition to its upscale men’s line with the MRG-G2000R-1A. The newly unveiled timepiece is the first by the brand to feature a Dura Soft Fluoro-rubber Band. It also combines durable materials with soft ...

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4 Ways to Leverage SEO for Reputation Management

Many brands underestimate the power of reputation management, until they’re barraged with negative reviews from all over. Everything from there on starts to snowball and create what the PR experts call an online reputation crisis. It’s a situation that no business would want to be in, and one that will test the capability of your agency. So, how does your ...

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‘Product of Mastery’: 5 Questions With Lexus Marketing VP Cooper Ericksen

To introduce the next generation of its bestselling sedan, Lexus launched a new national marketing campaign, “A Product of Mastery,” that showcases the sophistication and performance of the new 2019 Lexus ES. There’s a lot to work with: One 30-second TV ad, for instance, focuses intently on the stitching and ventilation holes in the front seats. The new version of ...

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The Meteoric Rise of Podcasting–and Podcast Advertising [Infographic]

Nearly half of Americans have listened to a podcast, but only 6% are avid podcast fans, according to an infographic by music educators Music Oomph. At first glance, that number might scare marketers away from advertising on podcasts—but it shouldn’t. Podcast listeners are a unique group: They are 45% more likely to have a college degree than non-listeners. They ...

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Step Right Up! Everything You Need to Know About Promotion Marketing

Have you ever been to a circus or carnival? If you have, you might be familiar with the shouts of an attraction barker. Attraction “barkers” are individuals who attempt to attract patrons to entertainment events by describing attractions of the show and emphasizing variety, novelty, beauty or some other feature believed to incite people to attend. “Right this way, Ladies and ...

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The Maitland by Studio Brave

17 October,2018 | Author: Richard Baird | Filed under: Architecture and The Built Environment, Property | Opinion by Richard Baird The Maitland is a luxury 22 apartment residential property development from Gibson Developments located on Malvern Road in Glen Iris, a suburb of Melbourne, Australia. It is marked by an architectural, interior and landscape design language—created by Bruce Henderson (architecture), Charlotte Henderson ...

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How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]

“Influencer marketing” remains all the rage, but the brands achieving real bottom-line results are those that put in the effort to identify the people their customers trust. These brands are finding that “micro-influencers” drive more action among their target audiences than celebrities are, and micro-influencers have a higher level of engagement with their followers. According to HelloSociety, micro-influencer marketing campaigns ...

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