Google News Digest: New YouTube Bidding Strategy, Canonicals in Search Console, and More

In the last two weeks, Google released many important updates that can potentially affect the way users search information online and advertisers run their campaigns on Google platforms. For example, incorporating YouTube into the Search Partner networks is an unusually creative step the search engine has taken to expand the scope of its search text ads. Similarly, Google is continuously ...

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The Architect’s Bookshop by Garbett

13 February,2019 | Author: Richard Baird | Filed under: Architecture and The Built Environment, Education, Publishing | Tags: Architecture Logos, Bookmark Design, Bookshop, Designed by Garbett, Designed in Sydney, From Australia | Opinion by Richard Baird The Architect’s Bookshop is a new design-focused retailer, located in Sydney’s Surrey Hills, devoted to the books of architecture and interior design, landscaping and urban development. ...

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The Facebook Boost Post Button Is (Still) a Terrible Idea

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. But in this case, convenience comes at a cost. Ad campaigns already can be huge financial and time investments, so you don’t want to take any risks. ...

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The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, ...

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Brand Strategy: Differentiation Versus Centrality

Brands in a category are typically more similar than they are different. They have to be. They’re both trying to appeal to the large middle of the market. Classical marketing suggests differentiation is key: find a point of difference, or a unique selling proposition, and differentiate your brand on that basis in the customers’ mind. In an orange juice category ...

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Argh Tech: Is It OK To Republish Your Blog Posts On LinkedIn, Medium and Facebook? – Blogcentric #91

Is it ok to republish your blog posts on LinkedIn, Medium and Facebook? This is something many ask and few are able to answer. I’m going to investigate. This is part 2 of our ‘Tech arrghh’ series where I try and answer some of those burning techie questions. In part 1 we looked at UTM tracking links.  I’m so glad ...

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A Complete Guide to Leveraging User Generated Content in 2019

User generated content (UGC) is one of the hottest topics in digital marketing right now. Although it’s not a new concept, UGC has really taken off with the popularity and reach of social media. While UGC is increasingly popular with marketers (and rightfully so), there are many businesses that don’t know how to use this tool to their best advantage. ...

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