Is This Blog For You? – My Content Pledge To You

My content pledge to you – should you read this blog? One of the exercises I do with my strategy clients is to get them to write a content pledge. A statement, sometimes long, sometimes short that defines who they are writing for and what their readers can expect. And this is my content pledge to you. If you think ...

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The Worst SEO Mistake You Can Make: Ignoring Content Distribution

Content marketing has been on the rise for the past decade—and it’s showing no signs of slowing down any time soon. As a marketing strategy, content is here to stay. However, producing content alone doesn’t guarantee your business success. For instance, 75% of online articles don’t earn any external backlinks, and 50% get two or fewer interactions on Facebook, a ...

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Getting Started with Search Engine Marketing: SEM Made Easy

When it comes to ranking on Google or Bing, everyone wants to be at the top of the search results—and for good reason. On average, 48% of clicks go to the top-ranked search result. The good news is, there’s an easy way to get into that coveted #1 spot: search engine marketing. Sure, you’ll have to pay to play, but ...

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CES 2019: 5 Questions with Adobe

Ann Lewnes, CMO at Adobe tells us about how AI is the mechanism for unlocking creativity. The post CES 2019: 5 Questions with Adobe appeared first on brandchannel:.

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60+ February Social Media Ideas – Video Ideas, GIFs and more!

If you’re looking for creative February social media ideas then you’ve found it. This post is packed with Social Media Holidays for February, with plenty of social video ideas, GIFs and more!  Two Pigs Kissing by @Ju_Terno, Shutterstock BY DONNA MORITZ | PUBLISHED 15 JANUARY, 2019 Posts on this blog may contain affiliate links, which means we receive a small commission ...

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The Complete 16-Step Marketing Project Management Process That Will Get You Organized

What if you could help your marketing team do more in less time? It’s a simple question that leaves a lot to dream about: You’d be awesome. Like riding a unicorn over a rainbow kind of awesome. Your team and company would love you because you’d finally get everyone organized, on the same page, and focused on super meaningful work. You’d lead a happier, more ...

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Why Consumers Click on Paid-Search Ads

Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. The report was based on data from a survey of 506 people who clicked on at least one online search ad in the past month. Three-quarters of consumers say ...

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