The Art of Copywriting: How to Write Better Captions that Get Engagement

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate the art of copywriting with ...

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Wait! This Isn’t The Blogcentric Podcast

You are here: Home / Podcast / Wait! This Isn’t The Blogcentric Podcast March 11, 2019 by Amanda Webb Leave a Comment Something new is coming… Blogcentric is coming of age.  After over 3 years it’s evolving and becoming the Digital Marketing Superhero’s Podcast. Instead of my usual ramblings and tips it will become a magazine show including: My usual ...

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Brands Need To Fulfill The Quest For Meaning

Consumers are on a quest to find meaning and brands that succeed are the ones that help them fulfill this quest. In my upcoming book: Brand Hacks – How to Grow Brands by Fulfilling the Human Quest for Meaning, I distinguish three types of meaning: Personal Meaning Searching for personal meaning refers to cultivating our self. The self is defined ...

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How to Improve Customer Journey on Instagram: Part 2

In 2019, more and more companies started selling on Instagram. Working in the competitive environment, it’s important to understand how to win potential clients, and walking a mile in your customer’s’ shoes is a key to success. In the previous post, we’ve discussed how to improve customer journey on Instagram when starting out. When your clients get acquainted with your ...

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Online Meeting and Video Conference Tool: Zoom

Webinars and online conferences are on the rise as companies and organizations ramp up collaboration efforts and see the power of meeting via video conference when travel is impractical. Additionally, many businesses now prefer to provide training and technical support through online means. Zoom is a powerful online meeting and video conferencing tool. Not only is the platform engineered well ...

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Low Budget PPC Tips: Get Results on a Shoestring Budget

Last week, I was talking with a friend who is about six months into their new interior design business. They’re getting by on referral traffic, but struggling to grow or scale the way they’d like. I asked if they’ve ever thought about PPC advertising like Google Ads, and they said no, because they only had $200 to spend on marketing ...

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Maidenform Debuts Magic Slimming Collection

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under HanesBrands, has introduced Magic Slimming. The line uses lightweight fabric and targeted ultra-film powered by the FitSense technology from The Lycra Company. The collection is a collaboration between the partnering brands. The silhouettes offered in ...

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