How to Successfully Wield the Hidden Power of the Instagram Grid View to Boost Your Business

What do you focus on most for your Instagram social media strategy? If you’re like the majority of marketers, the answer to this question is the visual content, of course. You’re working to create engaging, stunning images and videos that will capture user attention in the feed and Stories alike. Sometimes, however, we end up focusing exclusively on each individual ...

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Images in Paid Search Ads? Introducing Google’s New Gallery Ads!

If a picture is worth a thousand words, how many text ads does that work out to? As great as paid search on Google is, it does have its limitations. It’s great to tell someone about how great your cruises are, but wouldn’t it be great if you could show someone what they’re like? Reading an ad about how tasty and ...

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How Millennials Are Changing The B2B Buyer Profile

In a sector where sales are king, many B2B businesses are making a key mistake by approaching the same ‘buyer’ from 10 or 20 years ago. The reality is that ‘digital native’ millennials are changing the nature of B2B purchasing. According to research by Merit, up to 73% of B2B buyers are now millennials. This is an important distinction because ...

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Challenge: Is It Really Possible To Get A Month Ahead With Your Blog Content? – Blogcentric #74

Imagine A World Where You Are Ahead With Your Blog Content Do you have a time management problem? Do you dream of a time when you get blog content written well in advance? Do you struggle to find time for digital marketing? If so this week’s episode of the Blogcentric podcast, part one of a series if for you: Podcast: ...

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This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome [AMP 139]

The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you thought you knew about product positioning. Connecting your product or service with buyers ...

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Voice Search Stats Compilation: 2019 [Infographic]

How consumers search for information is changing. They are speaking into their smartphones and to voice assistants to find out about your business, your products, and your services. Voice search is booming, and marketers need to keep up with the state of voice search use so they can adjust their search and SEO strategies to account for search trends and ...

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Costa launches its first RTDs

Costa which was acquired by Coco-Cola earlier this year will be launching its first ready-to-drink products. Coming to the UK at the end of June this is the first product launch since the acquisition. The three flavours included are Classic Latte, Caramel Latte and Black Americano. The ready-to-drink coffees will contain 30% less sugar than their ...

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