Stop The Swipe: 6 Steps To Creating Instagram Stories Your Audience Will Watch To The End – Moment #102

Instagram Story Planning – Beat The Swipe in 6 Steps Instagram and Facebook stories are time eaters. Unless you are doing something interesting with them you risk getting nothing in return. But there is value in creating good stories. Your audience will be less inclined to swipe onto the next story which means you’ll build stronger connections with them. They ...

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5 Brand Monitoring Metrics You May Not Be Tracking

Today’s brands face many more marketing challenges than those before them. Not only due the number of stiff competition, but because modern consumers can be a pretty demanding bunch. Not only are they pickier, discerning, and difficult to pitch to – they are also hard to track down. Nowadays, they can be found in multiple locations and using different platforms. ...

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The Optimal Brand Naming Process

Everyone’s heard stories of great brand names chosen randomly from a hat full of employee suggestions, from the pages of a dictionary, or from an all-night brainstorm. But in reality, while a laissez faire approach to naming could lead to the next “Twitter” or “BlackBerry,” it’s just as likely to end in disaster — if not more so. For example, ...

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Facebook Showing Crossposting to Instagram Option – Social Media Updates through January 24th

The year is off to a fast start in the realm of social media updates and one of the most exciting potential items is Facebook showing crossposting to Instagram options!  Welcome to this latest edition of the social media updates. Count on a new update every 2 weeks to keep you informed. Let’s dive in…   This seems to be ...

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How to Market Your Crowdfunding Campaign With PPC Advertising

In today’s economic environment, it can be difficult to secure funding for your business—let alone find an investor willing to shell out major cash for your project. So, for that reason, crowdfunding has become a popular way to raise money and resources from the support of many smaller investors (your crowd!). The problem is, how do you get people involved, aware ...

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Great HealthWorks and Bolton Launch Fragrance

Great HealthWorks and Michael Bolton celebrate his 50 years in music with a signature fragrance collection called Time, Love & Tenderness. Great HealthWorks and Michael Bolton have partnered to launch a fragrance for women and new album by the artiste titled A Symphony of Hits. The three-piece collection—called Time, Love & Tenderness—delivers a combination of perfume, body lotion, and shower gel. ...

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What Makes CoSchedule the Best Project Management Software for Marketing Teams?

If you’re here, you probably have some serious issues managing marketing projects. After all, what team doesn’t? Keeping tasks, projects, and campaigns on track department-wide isn’t easy, and marketing managers have unique needs that popular tools can’t always meet. This is where CoSchedule stands out. As a purpose-built marketing project management platform, it includes the features and capabilities marketing managers ...

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