Is Paid Search Better Than Paid Social? The Answers You Need

Pay-per-click (PPC) advertising is one of the most effective, direct, and speedy ways to expand your reach, connect with your audience, and start selling quickly. The ad systems have continued to expand and offer new features, and each one has continually improved so that marketers and businesses can run better campaigns than ever before. Before you dive in, though, you ...

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Take Control of Your Personal Brand’s Search Results

What is a simple, but effective way of taking control of search results for your name? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co. 1. ...

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The Most Complete Content Marketing Process Guide You Need to Get Organized

Content marketing is deceptively complex. On its surface, it may appear simple: create content, push it out into the world, and watch the leads pour in. However, in actual practice, there are a lot of moving parts that need to be synchronized for success. From strategy to execution to measurement, there is more involved than what immediately meets the eye. ...

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Social Media Updates through May 23rd

It’s been a whirlwind of changes here recently for Facebook and Instagram!  I’ll cover the major social media updates for these channels in this update. Facebook Changes Changes to Facebook Group Types Facebook is simplifying the types of groups by retiring 13 that now fit under three new groups; general, jobs, and health support. There will be no effects on ...

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How To Use Story To Evolve A Poultry Brand

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Beth a U.S. based Senior Marketing Executive who has this question about evolving a heritage poultry brand. “We are a well-established heritage brand in the poultry industry looking to evolve our brand ...

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Boosting the Effectiveness of Your Ads with Twitter’s Ad Transparency Tools

The pairing of social media and politics is anything but new, but the former has mostly been where people go to stay connected, updated, and entertained. Over the last few years, social media has become increasingly political. Surveys indicate social media has done little to change people’s stand on political issues—in fact, most users do not like talking about politics ...

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How to Get (Real!) Followers on Social Media in 2019

One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! We’ve dug into the research on ...

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