6 Benefits of Using a Customer Relationship Management System for your Small Business

6 Benefits of Using a Customer Relationship Management System for your Small Business Customer relationship management (CRM) systems enable organizations to cultivate marketing strategies for business success. As an information technology (IT) platform, CRM software stores your customers’ data and interactions in a centralized databank to facilitate generation and regeneration the next stage of sales. Ideally, the core function of ...

Read More »

Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]

J T. Ramsay is digital media manager at Ford Motor Company. We met at the 2016 North American International Auto Show, when Ford sponsored my trip to Detroit for the event. I invited J T. to Marketing Smarts to discuss Ford’s influencer outreach and content strategy, including bringing bloggers and journalists to events, such as the Detroit Auto Show, to help ...

Read More »

Corolla Bows Hatchback: 5 Questions With Toyota VP Lisa Materazzo

Toyota is injecting new life into its sedan line with its first-ever hatchback form of the Corolla, and backing up the product launch with a marketing campaign that pushes the envelope in a number of ways. The new Corolla hatchback actually represents a reconfiguration of the old iM model from Scion, the youth-oriented brand that Toyota deep-sixed a few years ...

Read More »

Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

If someone told me I would only have to run video campaigns for the rest of my PPC career, I would be a very happy man. YouTube has easily become my favorite channel to affordably reach the desired audience who could be interested in what my brand has to offer. But one push I get all the time from clients ...

Read More »

The Best of BP&O — September 2018

28 September,2018 | Author: Richard Baird | Filed under: The Best of BP&O | Selected by Richard Baird. September’s highlights included Folch’s packaging for DOIY’s new range Honom, OK-RM’s work on Mies in London and Foreign Policy’s new magazine Critical Mass. There were, however, five projects that stood out and have made it into BP&O’s Best Of Series. Between them these ...

Read More »

Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]

 MarketingProfs: Scheduled Maintenance We’re temporarily down for scheduled maintenance. If all goes as we expect, MarketingProfs should be back online by 3 PM ET. Our tech team is working on it as we speak. Here’s a live feed from our data center. Rest assured, we’ll be up and running in no time! Your browser does ...

Read More »

(READY) 5 Essential Marketing Concepts You Should Know

The marketing concepts business philosophy is an idea that brands should analyze the needs of their potential customers and make efforts to satisfy those needs. Marketing is a department of management that tries to do just that: Make customers happy! In marketing, businesses will design strategies that satisfy customers needs, increase sales, maximize profit and beat their competition. That is ...

Read More »