Believe It Or Not Blog Measurement Can Be Fun – Blogcentric #81

Getting Your Geek On About Measurement Will Inspire You To Blog Better Creating content takes time. Sometimes it takes a lot of time. How do you know that time isn’t wasted? You gotta measure. Today we’re going to talk about blog measurement. Measurement has been a journey for me. When I first started blogging all I looked at were the ...

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Killer Email Marketing Planning Best Practices (with 19 Examples)

Email marketing, when done correctly, has the potential to not only boost your profits with a potential ROI of 4,400%, but to build ongoing, trusted relationships with your customers. However, it’s important that your emails are relevant, informative, and nonintrusive. Send out too many emails, or ones that contain irrelevant information, and you could land yourself in your recipients’ spam ...

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Macy’s Dresses Underserved Students in Prom Glam

Macy’s has teamed up with Becca’s Closet and Say Yes to the Prom to extend style and education opportunities to high school students in need. Macy’s has again partnered with non-profit, Becca’s Closet, and TLC’s Say Yes to the Prom, to create fresh looks as well as offer educational and career-building opportunities to underserved students. For every dress purchased online ...

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4 Tried and Tested Tips to Optimizing Your Site for Mobile First Indexing

(Image Source) In the early days of the internet, search engines like Google only had to index the desktop version — rather, the only version — of a website. Those days are long gone. With the rise of smartphones and mobile internet, companies understood that people no longer rely primarily on personal computers to browse the web. It was back ...

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How to Bulk Remove Thousand of URLs in Google's Index

The goal of this case study is to guide you with a step-by-step process to remove low-value pages from your site and the Google index. Pages removal may have a disruptive effect on your site. If you choose to follow this process, you should understand the rationale behind each step and only implement changes if you have a deep knowledge of ...

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Budweiser Pays Homage to Jackie Robinson

Budweiser marks the centennial of Jackie Robinson’s birth with Impact, a film on the legacy of a true American legend, directed by Spike Lee. With the 2019 Major League Baseball season currently underway, Budweiser is raising a Bud in celebration of Jackie Robinson, who became an everlasting figure in American history by changing the game and cultural landscape ...

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Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]

Too often, we feel as though we’re not successful. Social media can make it seem as though everyone we know (or even kind of know) is winning at life while we’re still searching for success. The trouble is that everyone’s definition of success should be different! We should have as many definitions of success as there are people, according to ...

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