The Power Of Clarity: How Ambiguity Is Strangling Your Marketing Performance With Karen Martin From TKMG [AMP 138]

What does “strategic ambiguity” mean? Marketers, politicians, and others use it all the time. It’s the art of making a claim using language that avoids specifics. So, you can be purposefully vague to derive personal and organizational benefit. On the other hand, it creates an environment at companies where employees try to avoid blame. Today, my guest is Karen Martin, ...

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Morrisons and Amazon expand same-day delivery

Morrisons and Amazon will be bringing their same-day delivery service to Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth. Following its success in Leeds, Manchester, Birmingham, and parts of London and the home counties, the partnership has decided to roll out to these other major UK cities, with more to be added in the future. The home delivery ...

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Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]

The MarketingProfs B2B Marketing Forum often inspires marketers to make big changes. The air at the conference fairly crackles with energy as impromptu brainstorming sessions happen in the hallway or over lunch. There’s something special about the gathering that goes beyond sessions or parties: the conversations attendees have in hallways and in lobby chairs can lead to amazing things. Such ...

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Getting Low Quality Leads From Your Facebook Ads? Here's What To Do

Getting good quality leads from Facebook can be a hit and a miss. Facebook ads can work extremely well for some industries and sectors such as health/fitness, restaurants, and fashion brands. For others, especially B2B, not so much. Not in the beginning, anyway. If you have been running Facebook ads for a while and are even generating leads from it but finding ...

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What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest news and changes so that ...

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Rate Card: How Much Social Influencers Charge Brands

How much are influencers charging brands to post content to social media? How do those rates vary by follower count, social network, and content type? To find out, Klear surveyed more than 2,500 influencers around the world on what they charge brands to post to Instagram, YouTube, and Facebook. The researchers divided the responses into four groups based on follower ...

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Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your audience. And engagement with your customers. One of the primary components to engagement is customer support, working with your team to answer questions and serve customers on social. We’ll give ...

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