7 Best Text Message Marketing Software Tools for 2019

SMS text message marketing tools help you send bulk, personalized text messages to a list of contacts when and how often you want to send them. Create the messages yourself or use their tools to automatically and quickly personalize messages before sending. If you’re considering adding a text message strategy to your overall digital marketing plan, here are top SMS ...

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CPG Roundup: Coke x Uber, Pillsbury, Kellogg’s, Chobani, Pringle’s and Kit Kat

Welcome to brandchannel’s first CPG Roundup, a recurring column that will highlight news, developments and trends in the marketing and advertising of foods, beverages, health and beauty products and the range of packaged goods. In today’s edition, we look at a Yule-themed advertising mashup between Coca-Cola and Uber, Pillsbury’s reach efforts around Christmas, Philadelphia’s clever double-dipping campaign, Chobani’s new yogurts for kids, ...

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Google News Digest: Multiple SERP Tests, Call-Only Ads Change, and Holiday Spirit with Google

The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh. We haven’t seen any dramatic updates or game-changing additions to Google over the past few weeks, but there are still changes you should be aware of, so keep reading.  The next Google News ...

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LogoArchive Issue 3 by BP&O

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch of the first and second issues, LogoArchive returns with its third release ...

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The December 11 Instagram API Changes are Here. Let’s Talk about Them.

In April of this year, I wrote about the big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes. Looking back, I wonder if I needed to calm anyone down at all. Three of ...

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Be in the Know: 2019 PPC Statistics You Should Know

2018 was a huge year for PPC marketing! There were massive changes over at Google with AdWords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. Meanwhile, we saw big growth for platforms like BingAds and LinkedIn while Amazon gave Google a run for their money as advertisers ...

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Ways to Find Your Purpose and Plan Your Career

Studies show that lifelong careers are not the norm anymore and statistics prove that an individual is expected change careers three times during their professional lives. Therefore, if you are not satisfied with your current career, below are four tips to help you find your career purpose. Find out What Makes You Happy: Nobody can do something that they don’t ...

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