Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

Two-thirds of your marketing is happening without you… Some 80% of adults use at least one ad-blocking method… Your customers and prospects don’t trust your ads anyway… Customer loyalty isn’t really a thing anymore, but the few customers who are loyal are your most valuable marketing assets. To stay relevant, companies need to find a way into the two-thirds of ...

Read More »

Canon and Barracuda Partner Over Cybersecurity

Canon Solutions America and Barracuda are collaborating to provide businesses better protection against security breaches from attackers. Canon Solutions America has joined forces with Barracuda, a cloud-enabled security solutions provider. With the cost of data breach rising and more businesses being affected, the aim is to provide a security awareness resource to help customers mitigate risk. The ...

Read More »

A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders

Since Reid Hoffman launched LinkedIn from his living room in May 2003, it has gone on to become a social marketing behemoth. It now boasts over 500 million members and more than 260 million of them log into the platform every month. Also, 40 million of these users are logging onto the platform daily. These sort of numbers cannot be ...

Read More »

The Marketing Measurement Series – What Even Is A KPI? – 1 Minute Moment #86

The Marketing Measurement Series – What Even Is A KPI? What is a KPI? Sometimes marketing jargon can make things sound complicated. When I first heard the term KPI I had to do an online search to see what it meant. Even then I thought it was something for corporations and big business. But no, KPIs are for all of ...

Read More »

Marketers Beware: #BadStockPhotosOfMyJob

A hashtag is making the rounds on Twitter, and it’s one that marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag, started by scientists, shows stock images that fail to accurately represent what professionals of all kinds actually do. People across social media are laughing at images of construction workers holding the wrong tools, doctors doing incorrect procedures, ...

Read More »

Text: The Poetry of the Commonplace

12 February,2019 | Author: Richard Baird | Filed under: Texts | Tags: Articles on graphic Design | Jack Self (JS) is a London-based architect and writer. He is the director of the REAL Foundation and Editor-in-Chief of the Real Review, a magazine that explores, through a variety of topics and lenses, what it means to live today. The text below ...

Read More »

6 Ways to Help You Enhance Your Webinar Marketing Strategy

If you have been paying attention, you will have seen the explosion in popularity in online education. What used to be a niche – and mistrusted – field is now fully accredited and even offered for free through Ivy League universities. Online education has also opened the door for experts in every category to show others how to do what ...

Read More »