Inside Look: How Two Teams Share a Social Media Inbox

Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or ...

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How To Create A Business Game Plan For Your Personal Brand

Your personal brand needs to have a plan in place for your projected growth, regardless of whether you’re new to Internet marketing and branding, or a seasoned participant. Ask yourself, where do you see your business going in the next few years? Having a passion for what you do is essential to success along with perseverance and a well planned ...

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How to Increase Your Income Online in 2019

In the online business world, every business needs to be highly focused on its marketing strategies to increase sales and revenue of the company.  One key way to do this is by improving the visitor conversion ratio on your website. Businesses often take many different approaches on how to optimize the conversion rate and it’s an important area to watch ...

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How to Perform a Content Audit That Skyrockets Your Organic Traffic

I had just pitched my crazy-sounding plan to a potential client during a sales call… After 15 seconds of silence, he finally said: “You’re kidding me, right…? So you’re telling me if I delete 80% of my content, I’ll actually get more organic traffic? Are you insane?” That wasn’t the first time I’d gotten that kind of response. Having been ...

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Inside Look: How Two Teams Share a Social Media Inbox

Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or ...

Read More »

4 Ways to Drive Instagram Traffic Back to Your Website

Instagram can be both a consumer’s dream and a marketer’s nightmare. From the consumer perspective, Instagram is an endless feed of aesthetically pleasing, perfectly curated content, tailored to their interests. But for marketers, it’s not all rainbows and pretty filters. In fact, they can feel like they’re constantly solving a Rubix cube in getting their brand in front of the ...

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Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]

“Change is hard” is said incredibly often, perhaps because it’s a truism. “Change management” is a lucrative discipline, because organizations and individuals alike need help bridging the gap between where we are and where we want to be. But transformation doesn’t have to be daunting. Change is all about creating new habits and breaking old ones, bringing about incremental change—one ...

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