KÖE Uses Creative Juices to Spruce Up Website

A collaborative effort with digital shop, AvatarLabs, KÖE has unveiled its new online home, which is reflective of its refreshed brand image. KÖE, the kombucha brand under Stratus Group Beverage, has partnered with digital shop, AvatarLabs, for the debut of its new website. Employing an organic collaborative approach, the agency worked to create an online home reflective of the marque’s ...

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Event Monitoring: What Can We Learn From the #MarchMadness?

Did you know that March Madness is, along with the Super Bowl and the Football #WorldCup, one of the most exciting and watched sports events on the planet? I’m asking because this year, we decided to use Mention to listen to what happened before, during and after the March Madness on Twitter, Facebook and Instagram. To have the best and ...

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4 Keys to Successful Teamwork

Effective teamwork is the number one rule of an organization’s success. It has many benefits such as increased productivity, improved work quality, increased employee morale and etc.  Putting together a great team may seem like a simple task. Hire the best individuals and there you go! Unfortunately, it doesn’t work like that in the real world because making a group ...

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Come to the Dark Side: Explaining Dark Social’s Impact

It’s easy to think the term ‘Dark Social’ refers to some kind of diabolical digital place to avoid, let alone a #starwars reference, but Dark Social is less sinister than it sounds! In reality, Dark Social is when people share content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is harder to track ...

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SMS Text Message Marketing with AI from Pony Express

With SMS outperforming every other marketing strategy, including email, marketers are increasingly seeing the need to explore investing in SMS marketing.  SMS can be a great way to nurture customers and leads who say they want more information and opt into messages from you. In this case, rather than emails, they get text messages from you which are more direct. ...

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How to Optimize Page Titles to Strengthen Your Website's SEO

Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher clickthrough rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO. What Is a Page Title? A page title (or ...

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Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template

If you’ve been working on search engine optimization or any form of promotion for your content, you might have come across the term “content distribution”. You’ve just spent loads of time and money to produce an amazing whitepaper, video, or other content types… Now, it’s a waiting game as all those readers come rushing in to read your amazing content piece, ...

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