How to Celebrate Social Media Day

Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others. So Social Media Day needs a drink that we can all toast and imbibe together, across ...

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Voice Search Study Methodology: Factors Influencing Search Engine Rankings in 2019

To understand which parameters marketers need to consider when working to rank a page for voice search, we conducted an in-depth study, analyzing the results of over 50,000 queries split across three devices. Our study, which you can view here, produced a series of findings, including 10 key factors that influence how a voice search answer is selected by Google Assistant. Below you will find ...

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How to Be Happier at Work [Infographic]

What employee doesn’t want job satisfaction? And what employer doesn’t want happier, more productive employees? Happier faces at the office are certainly good for company morale, which is important for attracting and retaining talented workers. But only about half of workers say they are satisfied with their job, and 90% say they are stressed at their job, according to stats ...

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How Rainbow-Washing Threatens Brands

Here on Branding Strategy Insider, we’ve shared a few insights about brands that engage in a kind of “virtue-hustling” where campaigns and messaging signal to consumers that the brand cares about things society cares about. Some of these brands, especially the purpose-driven vanguards like Tom’s and Patagonia, have the credibility to talk about virtuous things, because they’re doing virtuous things. ...

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What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest news and changes so that ...

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How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14

How The Nose Of Tralee Got Pet Sitters Ireland Into The Press This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out ...

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How Much Does a Video Cost to Produce? [Infographic]

You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to make? It’s tough to find an accurate and one-size-fits-all answer to that question—because there are numerous considerations. Do you create the video yourself? If so, what equipment do you need. Do you outsource? What’s the ...

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