Social Media Advertising

7 Instagram Growth Hacks for Business Marketers

Interested in Instagram growth hacks for your business marketing?  I’ve got 7 that I think many are missing!  Instagram has become a powerful social media marketing tool in the past 1.5 years and is really posed to be the #1 go-to platform potentially in the next 2 years.  Yes, it may surpass parent Facebook in users and particularly in engaged ...

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on ...

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What On Earth Is A Facebook Canvas Ad And Why Aren’t We Using Them? – 1 Minute Moment #79

What On Earth Is A Facebook Canvas Ad And Why Aren’t We Using Them? Facebook Canvas ads were launched in February 2016 and until today I’d never created one. I’d played alright. When I checked today I found two empty drafts. Why have I been ignoring what could be a great advertising tool? The killer statistic In May 2016, Facebook ...

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How to Increase Your Income Online in 2019

In the online business world, every business needs to be highly focused on its marketing strategies to increase sales and revenue of the company.  One key way to do this is by improving the visitor conversion ratio on your website. Businesses often take many different approaches on how to optimize the conversion rate and it’s an important area to watch ...

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Inside Look: How Two Teams Share a Social Media Inbox

Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or ...

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7 Great Reasons to Get Really Excited About Bulk Publishing

Does the mere thought of scheduling multiple social posts at once make your heart race or your palms sweat? You might have an unwarranted fear of bulk publishing on social media. For fans of task batching, scheduling a month or two at a time is a dream come true. But for social media managers who aren’t yet on board with bulk ...

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LinkedIn Reactions Are Here And We’re Going To Love Them – DigitalCoffee 12th April 2019

You are here: Home / DigitalCoffee / LinkedIn Reactions Are Here And We’re Going To Love Them – DigitalCoffee 12th April 2019 April 12, 2019 by Amanda Webb 31 Comments Shownotes LinkedIn Reactions Just like Facebook I am happy https://blog.linkedin.com/2019/april-/11/introducing-linkedin-reactions-more-ways-to-express-yourself Twitter testing swipe to like Like Tinder I think I’d prefer some consistency across channels like double tap to like ...

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