Digital

How to Plan and Execute a Digital Marketing Campaign to Increase Success

Most marketers think their digital marketing success rides and dies on flashy tactics and amazing creative. After all, awards aren’t given to the “Most Organized Marketing Plan” or the “Type A Marketing Manager of the Year”. Many great digital marketing campaigns are creative, original, and groundbreaking… all the sexy adjectives that drive award ceremonies. This can be a problem. Sure your ...

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads.  In February 2017, when Remi and his girlfriend Alondra were visiting Tokyo, the last ...

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The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, ...

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7 Easy Ways to Improve Your Retargeting Ad Campaigns

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online ...

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Inside Look: How Two Teams Share a Social Media Inbox

Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or ...

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4 Ways to Drive Instagram Traffic Back to Your Website

Instagram can be both a consumer’s dream and a marketer’s nightmare. From the consumer perspective, Instagram is an endless feed of aesthetically pleasing, perfectly curated content, tailored to their interests. But for marketers, it’s not all rainbows and pretty filters. In fact, they can feel like they’re constantly solving a Rubix cube in getting their brand in front of the ...

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16 Ways Your Ecommerce Business Can Stand Out in 2019

It’s 2019 and the retail apocalypse has descended on America. It seems as though every week a huge department store is closing, leading to the death of malls and big department chains. The culprit? Online shopping. Photo from Places That Were Online shopping has forever changed the way we shop. Not only can you get items delivered straight to your door, but every ...

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