Digital

How to Use Targeted Advertising in a Data Paranoid World 

In today’s world, there is no doubt that people are concerned about keeping their online information private. From Facebook data leaks, phone app breaches and credit card fraud becoming more frequent in our digital lives, people are feeling like their digital “drawers” are out for the public to see. When you add the influx of retargeting and other targeted advertising, ...

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How to Stop Fire Drills and Make Effective Marketing Team Management Easy

Managing a team can feel like the weight of the world is on your shoulders. You’re responsible not only for your own work, but for the output of all your direct reports, too. In fact, it has been said that the true measure of a manager’s productivity, is actually the measure of their team’s output as a whole. No pressure, ...

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Google News Digest: Multiple SERP Tests, Call-Only Ads Change, and Holiday Spirit with Google

The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh. We haven’t seen any dramatic updates or game-changing additions to Google over the past few weeks, but there are still changes you should be aware of, so keep reading.  The next Google News ...

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Be in the Know: 2019 PPC Statistics You Should Know

2018 was a huge year for PPC marketing! There were massive changes over at Google with AdWords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. Meanwhile, we saw big growth for platforms like BingAds and LinkedIn while Amazon gave Google a run for their money as advertisers ...

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The Ultimate Holiday Gift List For Marketers

It’s that time of year again… The company “Secret Santa” or “White Elephant” gift exchange. …and despite your knee-jerk office grinch reaction… You RSVP “yes” (and your heart grew 2x that day)… But secretly, you’re hoping for this outcome 👇 Cos’ lame tchotchkes are the worst… And you know… Well, never fear! Down below is a list exceptional (non-lame) gifts ...

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The 80 Most Common E-Commerce Website Mistakes

The number of online shops is growing exponentially, and the competition level facing entrepreneurs is growing with it. Having the best product is far from enough! You can lose customers over the smallest details, so the transactional journey you provide should meet the highest standards. To help out the business community we have conducted research powered by SEMrush Site Audit ...

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How to Use Video Content to Raise Brand Awareness and Sell Your Product

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% ...

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