Brand Marketing

How Brands Compete And Win

Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams. They can also be very expensive, often requiring outlays in the hundreds of millions of dollars. In some cases, billions of dollars are involved. It’s not just Coke versus Pepsi. These battles occur in every industry and practically every product category. Visa versus Mastercard. Nike ...

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Xoom Races to Stay Ahead with Usain Bolt

PayPal international money transfer service, Xoom, has appointed the world’s fastest man, Usain Bolt, as its global brand ambassador. Xoom, international money transfer service under PayPal, has signed eight-time Olympic gold medallist, Usain Bolt, as its global ambassador through 2020. The deal kicks off with the expansion of the marque’s footprint north of the border to serve the Canadian market. Customers ...

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CPG Roundup: Coke x Uber, Pillsbury, Kellogg’s, Chobani, Pringle’s and Kit Kat

Welcome to brandchannel’s first CPG Roundup, a recurring column that will highlight news, developments and trends in the marketing and advertising of foods, beverages, health and beauty products and the range of packaged goods. In today’s edition, we look at a Yule-themed advertising mashup between Coca-Cola and Uber, Pillsbury’s reach efforts around Christmas, Philadelphia’s clever double-dipping campaign, Chobani’s new yogurts for kids, ...

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LogoArchive Issue 3 by BP&O

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch of the first and second issues, LogoArchive returns with its third release ...

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Ways to Find Your Purpose and Plan Your Career

Studies show that lifelong careers are not the norm anymore and statistics prove that an individual is expected change careers three times during their professional lives. Therefore, if you are not satisfied with your current career, below are four tips to help you find your career purpose. Find out What Makes You Happy: Nobody can do something that they don’t ...

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How B2B Brands Succeed With Thought Leadership

B2B brands have long used thought leadership as a way for customers to gain access to the brand’s specialized expertise. When done well, thought leadership content can strengthen a brand’s reputation and ignite meaningful conversations that deliver tangible business outcomes. Conversely, when thought leadership is done poorly, it can negatively impact reputation and sales. Edelman has released a joint study ...

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Hotel de Berri Brings Old Classic into Modernity

A short distance from the Champs-Élysées and Triangle d’Or fashion district, Hotel de Berri preserves the Parisian essence of art de vivre. Hotel de Berri, a Luxury Collection offering, has opened its doors in the French capital to boast attributes charateristic of the Parisian way of life. Styled by Philippe Renaud, the property has 75 guestrooms; the Italian restaurant, Le Schiap; and cocktail ...

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