Brand Marketing

How To Create A Business Game Plan For Your Personal Brand

Your personal brand needs to have a plan in place for your projected growth, regardless of whether you’re new to Internet marketing and branding, or a seasoned participant. Ask yourself, where do you see your business going in the next few years? Having a passion for what you do is essential to success along with perseverance and a well planned ...

Read More »

Marketing For Agency Strategists

Curiously, many people find their way to advertising agencies or in-house marketing departments at major brands without being educated or trained in the basics of marketing. And inside agencies, even more curiously, there is no additional training in marketing beyond the on the job variety. Which is a wonderful way to ensure that you will always be at least one ...

Read More »

5 Steps to Outshine Your Competition In a Job Interview

An interview is a business transaction wherein the objective of the hiring manager (the person who has the authority to hire) is to make a selection among job candidates called in for interviews. A candidate has two challenges: first, to convince the hiring manager that he is the ideal candidate for the position, and second, to outshine the others (i.e., ...

Read More »

QooQoo Names Beth Newman Account Director

California-based health marketing network, QooQoo, has welcomed on board former Liquid strategist, Beth Newman, as its Account Director. Healthcare marketing group, QooQoo, has hired Beth Newman as Account Director. The appointment follows a multi-month nationwide search by the boutique firm for a new type of advertising professional to spearhead the network as it fulfils its mission as more than an ...

Read More »

The Media Supply Chain Every Brand Needs

Last week in Florida, Mark Pritchard, Procter and Gamble‘s Chief Brand Officer, told an audience at the Association of National Advertisers (ANA) that advertisers need to support a digital ecosystem that prioritizes quality, civility, transparency, privacy and control. A few years ago, Pritchard made headlines when P&G and Unilever announced dramatic cuts on digital ad spends, citing waste, fraud and ...

Read More »

Artifact Uprising Honours All Mothers in May

Artifact Uprising has created a push inviting its website visitors to send up to four free photo cards to deserving women this Mother’s Day. Online custom photo goods company, Artifact Uprising, has announced its Mother’s Day plans. To ensure all mums receive a card in celebration of said occasion this year, the ecommerce provider is introducing a free limited-edition option ...

Read More »

How to use a logo to reinforce one’s personal branding

I’ve always believed in the importance of a logo to reinforce my personal brand and that of my companies. If you go on my personal website, you’ll see my name as a logo, with distinct colors that match the rest of my website. That logo, the font and the colors are used on my website, in my marketing collateral and ...

Read More »