Brand Marketing

L’Occitane Inspires Women with #NoFilterNeeded

Beauty brand, L’Occitane en Provence, has rolled out a push targeting its American consumers and launched a new line of creams with SPF. Skincare and fragrance company, L’Occitane en Provence, has launched a campaign in the United States celebrating every woman. The exercise, which runs from 15 February to 12 March, features its employees and focuses on such feminine attributes as ...

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StrangeLove Lo-Cal Soda by Marx Design

15 February,2019 | Author: Richard Baird | Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Botanical Illustration, Box Packaging, Branding & Packaging of 2019, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging ...

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How Marketers Can Change Agency Culture

In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies? The thrust of his discussion acknowledged the increase in women at the top of the big Madison Avenue agencies and celebrates the transformation: “This development is long overdue. For decades, Madison Avenue didn’t just restrict women ...

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Canon and Barracuda Partner Over Cybersecurity

Canon Solutions America and Barracuda are collaborating to provide businesses better protection against security breaches from attackers. Canon Solutions America has joined forces with Barracuda, a cloud-enabled security solutions provider. With the cost of data breach rising and more businesses being affected, the aim is to provide a security awareness resource to help customers mitigate risk. The ...

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Text: The Poetry of the Commonplace

12 February,2019 | Author: Richard Baird | Filed under: Texts | Tags: Articles on graphic Design | Jack Self (JS) is a London-based architect and writer. He is the director of the REAL Foundation and Editor-in-Chief of the Real Review, a magazine that explores, through a variety of topics and lenses, what it means to live today. The text below ...

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Segmenting The Market For Power And Profit

You’re either pregnant or you’re not. And the market for pregnancy testing kits would appear to be similarly dichotomous: you either need a pregnancy test kit, or you don’t. If you do, you buy one and it helps you answer the first question in the affirmative or in the negative. So you’d think there’s not much to the market – ...

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5W Public Relations Grows Parenting Division

5W Public Relations has moved to grow its parenting business with the inclusion of a dedicated team and specialised client solutions. 5W Public Relations has announced the expansion of its parenting division within its consumer practice. The agency will continue to specialise in mum and baby brands as well as those focused on parenting. Also, a dedicated team will combine ...

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