Brand Marketing

246 Queen by Studio South

23 October,2018 | Author: Richard Baird | Filed under: Logo Reviews, Property | Opinion by Richard Baird 246 Queen has a long and storied history. Opened in 1964 on Auckland’s Queen Street, it heralded a new era of modern architectural vision, exclusive boutique-based experience and an urban post-war retail sophistication. The building played host to fashion shows, designer concessions, furniture showrooms ...

Read More »

How to Communicate Your Brand Through Your Online Bio

For entrepreneurs, the elevator pitch is everything. Your digital elevator pitch is your online bio, whether it’s your social media profile or website tagline. What do you do to be sure your online bio captures the essence of your brand? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every ...

Read More »

New Social Platforms Signal Brand Opportunity

When an app looks like it’s becoming a platform, it’s important for brands to take notice. In 2017, Bytedance bought an app called Musical.ly (popular among teens for whom lip synching became a daily hobby) for $1B and merged it with a similar app it already owned, called Tik Tok. Both apps had different audiences, Musical.ly had about 100 million ...

Read More »

Kilbeggan Raises Glass to Rare Small Batch Rye

Double-distilled Ireland’s oldest licensed distillery, the new Kilbeggan Small Batch Rye pays tribute to the golden age of Irish whiskey. Kilbeggan has released a limited-edition Small Batch Rye, its only modern Irish whiskey of record to deliver such a high quantity of rye within its mash. Said variant is the brand’s first to be fully distilled and matured at its ...

Read More »

Non-Invasive Diagnostics: 5 Questions With DotLab’s Heather Bowerman

Imagine what it’s like to suffer from chronic pain that impacts your health, mental well-being, job performance, and relationships. Most of us would go to our physician to develop a plan of attack—perhaps medications or physical therapy or an MRI for further information. Now imagine that there’s no truly accurate test to see what’s going on with your body—assuming a ...

Read More »

Hands On: MacGuffin Magazine. No.6

16 October,2018 | Author: Richard Baird | Filed under: Art and Design, Graphic Design Reviews, Hands On | Tags: Book & Magazine Cover Design, Book & Magazine Design, Dutch Design, Magazine Design, Magazine Spreads | Opinion by Richard Baird MacGuffin is a biannual design, art and crafts magazine that commissions stories on, around or jumping off from ordinary things, uncovering personal ...

Read More »

Get More Brand Visibility with Instagram Stories

A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing. Instagram is still one of the top networks today that attracts a larger audience and following online, which makes this a must-engage tool for brands. Posting relevant images and videos in ...

Read More »