Ad & Media Strategy

How to Perform a Content Audit That Skyrockets Your Organic Traffic

I had just pitched my crazy-sounding plan to a potential client during a sales call… After 15 seconds of silence, he finally said: “You’re kidding me, right…? So you’re telling me if I delete 80% of my content, I’ll actually get more organic traffic? Are you insane?” That wasn’t the first time I’d gotten that kind of response. Having been ...

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Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]

“Change is hard” is said incredibly often, perhaps because it’s a truism. “Change management” is a lucrative discipline, because organizations and individuals alike need help bridging the gap between where we are and where we want to be. But transformation doesn’t have to be daunting. Change is all about creating new habits and breaking old ones, bringing about incremental change—one ...

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A Timeline of Select Social Media Platforms [Infographic]

The list of social apps, networks, sites—social platforms of all sorts—is growing longer by the day, and as usual marketers scramble to keep up. And try to figure out which ones will resonate with their audiences. AirTract, a social networking startup offering a single platform that aims to connect people who want to learn or, conversely, share their knowledge, has ...

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The Six Most Popular Digital Marketing Channels With Small Businesses

Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest. The report was based on data from a survey of 529 people who own or work for small businesses in the United States. Nearly three-quarters (73%) of respondents say their business engages in ...

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You're Hired… or Not: How Clients Find Small Business Service Providers [Infographic]

As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or would-be expect from you? So, what do you need to know about delivering a better customer experience? An infographic from Infusionsoft by Keap, ...

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Three Actionable SEO Techniques to Improve Your Website Right Now

Businesses that rely on organic-search visibility for sales and conversions know the importance of SEO. Ranking for keywords in Google search, however, is becoming harder and more time consuming. But you can still take steps to improve your organic-search visibility and the authority of your business and brand across the Web. Here are three actions to take to ensure better ...

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Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

Keeping up with the latest tools in marketing technology can be overwhelming. When surveying the tech landscape, prioritizing customer experience can help you to sift through the many tools and vendors to identify the handful that are right for you. But putting experience first requires a mindset shift that can be challenging for some marketing organizations. Recently, I sat down with ...

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