Ad & Media Strategy

Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]

The MarketingProfs B2B Marketing Forum often inspires marketers to make big changes. The air at the conference fairly crackles with energy as impromptu brainstorming sessions happen in the hallway or over lunch. There’s something special about the gathering that goes beyond sessions or parties: the conversations attendees have in hallways and in lobby chairs can lead to amazing things. Such ...

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Rate Card: How Much Social Influencers Charge Brands

How much are influencers charging brands to post content to social media? How do those rates vary by follower count, social network, and content type? To find out, Klear surveyed more than 2,500 influencers around the world on what they charge brands to post to Instagram, YouTube, and Facebook. The researchers divided the responses into four groups based on follower ...

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Voice Search Stats Compilation: 2019 [Infographic]

How consumers search for information is changing. They are speaking into their smartphones and to voice assistants to find out about your business, your products, and your services. Voice search is booming, and marketers need to keep up with the state of voice search use so they can adjust their search and SEO strategies to account for search trends and ...

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Seven Top Event Registration Tips for Marketers

It’s no secret that events are key to a successful, well-rounded marketing strategy. Being able to interact with your customers and prospects in person can help create lasting relationships between them and your organization or brand. That’s one of the reasons you should fully pour creative energy into the first moments of meeting your guests. Because first impressions last. The ...

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Artificial Intelligence: A Detailed Overview [Infographic]

Science fiction is quickly becoming everyday reality. Chatbots, robots, digital assistants, automated vehicles, virtual assistants, and much more… are the products of artificial intelligence (AI), which is already transforming entire industries. An infographic by TechJury, provider of one-step tech guides and product reviews, provides a detailed overview of AI. The infographic begins with a timeline of AI, starting in the ...

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LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]

Fully 80% of B2B leads come through LinkedIn, but users spend just 6.5 minutes on the site daily. Many businesses consider LinkedIn Ads for tapping into their audience on this career-focused platform. After all, LinkedIn Ads offers sophisticated B2B targeting at scale. On the other hand, advertising on LinkedIn costs more than on other social networks, so marketers shouldn’t dive ...

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The State of Marketing Automation in 2019 [Infographic]

Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research. The report was based on data from a survey conducted in the first quarter of 2019 among 501 marketers from around the world who work for either brands ...

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