Ad & Media Strategy

2019 B2C Content Marketing Benchmarks, Budgets, and Trends

Most business-to-consumer (B2C) marketers are seeing improved results from content marketing and plan to increase their spend on it in the year ahead. Some 55% of B2C marketers say their content marketing efforts are somewhat more successful compared with a year ago, and 29% say their efforts are much more successful. Moreover, a majority (57%) of B2C marketers say they ...

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How to Use the Right Charts and Graphs for Your Data [Infographic]

We’ve all seen presentations that made us wonder, “What, exactly, is that graph saying? What am I looking at?” Hopefully, we haven’t all given those presentations, but let’s be honest—many of us probably have. Using the right chart or graph can make a huge difference in demonstrating your point. And if you want to convince and persuade in today’s business world, ...

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Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events

It’s winter, the time many companies begin to ramp up for the biggest industry events of the year in January, February, and March. In Q1 alone, for example, retail businesses have NRF’s “Big Show,” tech companies have CES, and the digital music, marketing, and entertainment crowds converge on Austin for SXSW. Whether you’re a budget-challenged startup or a corporate marketer ...

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Should Brands Take Public Stands on Political Issues?

Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media. The report was based on data from a survey conducted in October 2018 among 263 adults, age 18-79, in the United States. Some 29% of respondents say businesses should take public stands on political issues; nearly ...

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Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

It takes grit to enter a music competition with 40,000 people. It takes talent to finish in the top 50! Jimmy Charles has both. I’ve hosted the Marketing Smarts podcast for five years, and never before has an interview made me cry, but listening to country music artist Jimmy Charles talk about his work on behalf of people battling cancer ...

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Online Reputation Management 101: What You Need to Know [Infographic]

With so many websites available for people to talk about your brand—Facebook, Twitter, Google, Yelp, TripAdvisor, ZocDoc, Bing, TrustPilot, industry-specific review sites, and on and on—managing your brand’s online reputation can seem impossible. Lucky for you, there’s a whole industry around online reputation management (ORM), and an infographic by full-service agency MDG Advertising explains what ORM is, why it’s important, ...

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The Email Innovations That Most Interest Consumers

Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere. The Email Addiction Report was based on data from a survey of 417 consumers, most of whom live in North America. Some 38% of respondents say they would be interested in ...

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