Ad & Media Strategy

Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

Two-thirds of your marketing is happening without you… Some 80% of adults use at least one ad-blocking method… Your customers and prospects don’t trust your ads anyway… Customer loyalty isn’t really a thing anymore, but the few customers who are loyal are your most valuable marketing assets. To stay relevant, companies need to find a way into the two-thirds of ...

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Marketers Beware: #BadStockPhotosOfMyJob

A hashtag is making the rounds on Twitter, and it’s one that marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag, started by scientists, shows stock images that fail to accurately represent what professionals of all kinds actually do. People across social media are laughing at images of construction workers holding the wrong tools, doctors doing incorrect procedures, ...

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The 20 Biggest Winners on Google Search Last Year

YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics. The report was based on an analysis of how well US-based domains performed in 2018. For each major site, the researchers calculated the Search Visibility, a metric that relies on various factors—search rank for the URL, ...

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16 Planning Tips for Tradeshow Success [Infographic]

Tradeshows generally cost a lot of money and time. They are massive marketing investments that are worth getting right. And when you do get them right, tradeshows can do more than just help sell your products or services (although they can be pretty good for that, too). They can help raise awareness of your brand and create long-term connections with ...

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How Important Are Online Reviews for Local Businesses?

Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal. The report was based on data from a survey conducted in 2018 among 1,000 consumers in the United States age 18 and older. Some 86% of respondents say they read the online reviews of local businesses. The researchers found ...

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Your Guide to Credit Card Processing Fees and Rates [Infographic]

Small business owners have enough to worry about without getting into the nitty-gritty of credit card transactions. As long as your process works and you’re able to accept payments from your customers, then you have more important things to worry about. But credit card processing fees can add up, and understanding where your money is going can help you negotiate ...

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What Workers Want Most From Employers

Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. The report was based on data from a survey of 540 full-time employees who work for a range of different-sized businesses. Some 55% of respondents rank compensating and rewarding employees fairly as the first or second most important value ...

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