Ad & Media Strategy

Four Answers to Your Business Questions About Voice Search

Voice search is the next big frontier in consumer behavior, business visibility, and technological evolution. Voice-based technology, based on the simple premise of asking questions out loud, is poised to create a major disruption in the digital industry. But it’s not just the future that will evolve. Voice search is changing the landscape of consumer search right now. Homeowners are ...

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The Meteoric Rise of Podcasting–and Podcast Advertising [Infographic]

Nearly half of Americans have listened to a podcast, but only 6% are avid podcast fans, according to an infographic by music educators Music Oomph. At first glance, that number might scare marketers away from advertising on podcasts—but it shouldn’t. Podcast listeners are a unique group: They are 45% more likely to have a college degree than non-listeners. They ...

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How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]

“Influencer marketing” remains all the rage, but the brands achieving real bottom-line results are those that put in the effort to identify the people their customers trust. These brands are finding that “micro-influencers” drive more action among their target audiences than celebrities are, and micro-influencers have a higher level of engagement with their followers. According to HelloSociety, micro-influencer marketing campaigns ...

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The State of B2B Marketing Data Quality in 2018

B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet. The Sixth Annual B2B Data Marketing Report was based on the results of a survey conducted in 2018 among 250 marketing professionals who work for B2B-focused organizations of various ...

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Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing. A new infographic with data released from Convince and Convert’s Jay Baer and Daniel Lemin examines the importance of word-of-mouth compared to more traditional marketing techniques. Word-of-mouth is effective ...

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Six Ways to Increase Revenue With Email Personalization

The growing use of marketing technologies has introduced a sea change to customer experience and expectations. Nowadays, consumers expect personalized content and services as part of their purchasing experience. Brands that employ those strategies are increasing revenue between from 6% and 10%, according to research by the Boston Consulting Group. Although the rise of omnichannel marketing means brands need to ...

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2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

There’s a lot to love in the findings from our newest B2B content marketing research. An audience-first mindset. Focus on trust. Storytelling as a nurturing tool. Let’s dig in to the just-released B2B Content Marketing 2019: Benchmarks, Budgets and Trends—North America report, produced by MarketingProfs and Content Marketing Institute, starting with the stat that stood out the most for me: ...

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