Author Archives: willja

6 Things You Didn't Know about SEMrush Traffic Analytics

Many of you have used SEMrush Traffic Analytics to watch other websites’ traffic for quite a while. But still, many of you are unaware of the reasons why this tool is considered one of the most powerful in the SEMrush suite. Let us explain… Traffic Analytics is a highly effective market intelligence aggregator, transforming petabytes of web traffic and user ...

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How to track social media ROI for the financial industry

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. However, many financial firms are still stumped as to how much to invest, how to best utilize it, and if their resources and efforts are worthwhile. The biggest problem remains: estimating the return that comes from ...

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Brand Storytelling: Focus On People Not Products

The harsh truth is: stories are shared because audiences find them interesting, not because they belong to a brand. And probably, a brands’ biggest challenge is how to get the attention, the time and captivate today’s dispersive audiences. But the solution isn’t simply giving up on communication that’s intrusive, such as advertising, to invest in Branded Content incorporating storytelling, because ...

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PPC Keyword Research: Finding the Right Keywords for Your Campaigns

Google pretty much always gets it right. There’s a reason they’re the top search engine and their incredibly smart algorithms are pretty much always on-point when it comes to giving you the results you’re searching for. But every now and then, you might see an ad and pause for a minute to scratch your head. Once, I was looking for ...

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Shiner Bock Hands Richards Creative Remit

Following a competitive pitch process, Texan beer brand, Shiner Bock, has confirmed The Richards Group as its creative agency of record. Shiner Bock, the Texan beer crafted by Spoetzl Brewery, has awarded its ad business to The Richards Group. As lead agency of the brand, the firm has been tasked with overseeing creative duties of the ...

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Top PPC Skills and Platforms for 2019 [Data + Commentary from Paid Media Experts]

The PPC industry is extremely dynamic. New jobs, as well as requirements for existing jobs, are appearing at a rapid pace. Whether you are looking to jumpstart your career in PPC or learn new skills to be sought-after as an expert, it is important to understand what platforms and techniques will be trending in this niche in nearest future. To help ...

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Don’t Panic About Voice Search, Get Personal With Your Copy: The Learn Inbound Special – Blogcentric #122

Learn Inbound 2018 – What we learned about inbound Do you ever feel you are falling behind marketing trends? Should you worry about optimising your site for voice search? Wait, what? What even is voice search? What else should worry you about? It all moves so fast Keeping up with digital marketing trends is overwhelming. My solution is to attend ...

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