Author Archives: willja

How to Get or Grant Access to a Google Ads Account

When you’re working with another person on a Google Ads account—whether you’re granting access to a Google Ads agency/consultant or trying to get access to help someone out—the first step is to make sure that everyone can get into the account. However, requesting access to a Google Ads account and requesting that someone join you in managing your Google Ads account ...

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The Optimal Sales Cadence: Frequency and Duration Benchmarks

How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? InsideSales.com examined data from more than 1,456 sales cadences (differently structured start-to-finish attempts by salespeople in various verticals to engage sales prospects) and came up with some answers to those questions. Here are ...

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Writers Workout: Want To Be Remembered? Get Creative With Your Blog Writing – Blogcentric #89

Creative writing for bloggers Creative writing, that’s just for novels and short stories, isn’t it? Or could it help you build those writing muscles and add a bit of seasoning to your blog? This is the last part in my series on flexing your writing muscles: In episode 86 I challenged you to try Morning pages. I was sceptical at ...

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Ketchum Hands Digital Leadership to April Scott

A fresh senior hire, April Scott has been appointed by Ketchum to lead its digital consulting and content execution duties for North America. Ketchum has welcomed April Scott as its Managing Director of Digital, Social and Analytics Integration for North America. She has been tasked with enhancing the firm’s existing suite of digital and social tools and elevating content execution and digital ...

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A Local SEO Citation You Never Knew You Had

When it comes to building citations, most local SEO’s will either build them from a list, starting with aggregator’s and move onto more niche local sites, or you can use a submission service to take care of this for you.  The pain point with local business citations begins when the business makes a change relating to Name, Address, Phone Number (NAP), ...

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How to Reduce Employee Absenteeism

Employee absenteeism is a problem for every business and can cause heavy costs for employers. Getting 100% attendance from all of your employees is of course not possible. However, knowing how to deal with this problem and how to prevent employee absenteeism can reduce the impact of it on your business. Keep reading below to find some tips. Make sure ...

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Mobile safety: 5 signs your phone has malware

Smartphones have become a must-have commodity to every user in the present day. Moreover, with the increasing advancements in the smartphone industry, new malware attacks are also on the high. Malware and other viruses are known to be relentless for their attacks on phones; they will always cause you a series of damage. Of course, it’s a big plus when ...

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