Author Archives: willja

Brands Need Meaning To Revive, Expand Or Disrupt

Last month, we established that consumers do not care about (most) brands. Consumers are on a quest to find meaning and brands that succeed are the ones that help them fulfill this quest. Today, we will look at brands that rely on meaning to grow and differentiate. I also share some important guidelines on how to create meaningful brands and ...

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How to Plan and Execute a Digital Marketing Campaign to Increase Success

Most marketers think their digital marketing success rides and dies on flashy tactics and amazing creative. After all, awards aren’t given to the “Most Organized Marketing Plan” or the “Type A Marketing Manager of the Year”. Many great digital marketing campaigns are creative, original, and groundbreaking… all the sexy adjectives that drive award ceremonies. This can be a problem. Sure your ...

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7 Instagram Growth Hacks for Business Marketers

Interested in Instagram growth hacks for your business marketing?  I’ve got 7 that I think many are missing!  Instagram has become a powerful social media marketing tool in the past 1.5 years and is really posed to be the #1 go-to platform potentially in the next 2 years.  Yes, it may surpass parent Facebook in users and particularly in engaged ...

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads.  In February 2017, when Remi and his girlfriend Alondra were visiting Tokyo, the last ...

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The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, ...

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on ...

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7 Easy Ways to Improve Your Retargeting Ad Campaigns

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online ...

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