The Most In-Demand Content Marketing Skills

Which hard and soft skill in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are?

To find out, Fractl examined more than 1,400 jobs posted in early 2019 on Indeed.com that included the term “content marketing.”

The researchers found that the hard skills mentioned most in content marketing-related job posts are social media, content creation, SEO, email marketing, content strategy, project management, design, applications, writing, and PR.



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