Guess Inspires Spring Fashion with Campaign

Guess has unlocked its spring collection with the addition of four new models to its lineup and launch of key fashion pieces and accessories.

Guess has introduced Viki Odintcova, Kristina Krayt, Mishel Gerzig, Gulsina Kalimullina, and Andrea Damante to the talent lineup around its latest spring campaign. Shot in Palma de Mallorca, Spain, the effort was led by brand co-founder, Paul Marciano, as art director.

Captured by Tatiana Gerusova, who is renowned for her fashion photography, the models are featured in key ready-to-wear pieces from the marque’s spring collection. In line with the exercise, the latest styles are complemented by a mix of the season’s accessories.

For women, floral maxi dresses in yellow and red are the stand-outs while anchored by denim looks that serve as staples in any wardrobe. For men, short-sleeve printed shirts topped with a classic or distressed denim jacket provide the ultimate cool look from Guess.

Meanwhile, the corresponding handbag line boasts designs which include over-sized totes, waist bags, and structured satchels across various textures. Its eyewear collection entails a mixture of retro-inspired cat-eye styles with reflective lenses as well as classic aviators.

Timepieces from the capsule present metal faces and straps in rose gold, silver, and gold. In terms of jewellery, large hoop earrings with silver metal chokers afford a fashion-forward aesthetic, while the red-hued fringe earrings on offer add a pop of colour to a Guess outfit.

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