Covergirl Canada has appointed television personality, Sangita Patel, as the new face of its Simply Ageless Collection, now relaunched.
Covergirl Canada has welcomed on board HGTV’s Home to Win host, Sangita Patel, as the newest face of its Simply Ageless Collection scheduled to relaunch in stores this month. The media icon is the latest addition to a diverse lineup of leading women, including Katy Perry.
While a fitness aficionado and mother, she is also an entertainment journalist. The new campaign under said portfolio will feature Patel alongside 70-year-old model and dietician, Maye Musk. The effort celebrates women of all ages and invites fans to share their number.
The Covergirl range includes a 3-in-1 Liquid Foundation, Instant Fix Advanced Concealer, Instant Wrinkle Defying Foundation, and from Simply Ageless. The items from the range feature a hyaluronic complex and Vitamin C to hydrate skin and improve tone over time.
The line will be available in stores from January onwards. Patel is set to appear across in-store advertising collaterals. She will also participate in media activities for the brand.