Should Brands Take Public Stands on Political Issues?

Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.

The report was based on data from a survey conducted in October 2018 among 263 adults, age 18-79, in the United States.

Some 29% of respondents say businesses should take public stands on political issues; nearly half (49%) of respondents, however, say businesses should not take public stands on political issues; and 22% say they are unsure.



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