Williams Sonoma Goes Willy Wonka for Christmas

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering.

Williams Sonoma has rolled out a promotional campaign to commemorate the twentieth anniversary of its memorable holiday treat—Peppermint Bark. A collaboration with Visa, the brand has hidden over 1,500 winning golden gift cards inside the festive-themed tins of the signature Christmas offering.

Available in stores and online, shoppers who purchase the product gain the opportunity to become a lucky winner of the A Chance to Win in Every Tin initiative. The value of the gift cards ranges from $20 to $1,000 (grand prize). Customers are encouraged to Instagram their win using #barkyeah.

The annual fan favourite is handcrafted in San Francisco using premium ingredients which include a custom-blended Guittard chocolate and triple-distilled oil of peppermint. Master candy makers add a layer of melted dark chocolate on a marble table and top it off with a creamy coat of white chocolate.

The popularity of the Williams Sonoma Peppermint Bark has led to the introduction of a extensive variety of additional flavours. The brand currently offers 24 different variations. Ten from the two dozen are concoctions developed particularly for the 2018 holiday season.

Founder, Chuck Williams, named the treat based on his love of chocolate and dogs. The original recipe was approved after more than twenty rounds of product testing. Over one million pounds of Guittard chocolate and 65,000 pounds of peppermint go into the making of the Peppermint Bark each year.

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