With apologies to Gordon Lightfoot and The Wreck of the Edmund Fitzgerald: the males of Movember came early.
Similar to how brands support Breast Cancer Awareness Month in October, the Movember cause—mustaches to mark concerns about male issues such as prostate and testicular cancer—are getting more popular and have begun unfolding in the early days of the month.
Kraft Heinz has rolled out one of the ballsiest, with Mr. Peanut wanting to help men this month. Partnering with the Movember Foundation to Support Men’s Health, Planters is teaching men how to screen themselves for testicular cancer and encouraging men not just to grow a mustache…but to #SaveYourNuts, too.
Mr. Peanut teamed up with Dr. Darien Sutton-Ramsey to create a tutorial video with step-by-step instructions on how to do a quick self-cancer screen. “Many men aren’t sure how to do it,” Dr. Sutton-Ramsey said in a press release. Also, Mr. Peanut and the brand’s NUTmobile will be sporting mustaches throughout Movember, and the character has a fundraising page for men’s health awareness on Movember.com.
Meanwhile, another iconic male mascot, the Jolly Green Giant, also is sporting a mustache.
#Movember is ON – just like the Green Giant’s moustache! In support of The @Movember Foundation, Green Giant is raising funds and awareness for men’s health. Check back each week as The Giant unveils his new moustache. Learn more and join the cause: https://t.co/19MxiZl9Dk pic.twitter.com/QGkfSnRwcI
— Green Giant (@GreenGiant) November 1, 2018
We #moustache you a question – how much do you think the new #Movember moustache on the #GreenGiant statue in Blue Earth, MN weighs?
Help us bring awareness to men’s health issues in support of the @Movember Foundation this month by visiting https://t.co/19MxiZl9Dk. pic.twitter.com/DxLuCtIZVU
— Green Giant (@GreenGiant) November 2, 2018
And Mr. Monopoly, of board-game fame, has “shaved” his mustache for the first time and will now regrow to support men’s health.
First shave in almost a century, we think he looks like a million bucks Are you joining Mr. Monopoly this @Movember to support men’s health? https://t.co/KdyKui7un0 pic.twitter.com/GTsbme2BUM
— Hasbro (@Hasbro) November 1, 2018
“We are all about getting the awareness out there to help men live a longer life, and a key part to that is making sure we have a really strong and well-rounded influence,” Elizabeth Phipps Drewett, director of corporate partnerships for the Movember Foundation, told Adweek. “That comes from trying to broker as many partnerships with inspiring, fun, noteworthy and well-known brands as possible, and this mascot opportunity was a really fun one that came to us.”
Another lesser-known brand, BirchboxMan, which has thousands of online subscribers to its e-commerce grooming kits, wants to “sponsor” its customers’ facial hair this Movember and is offering a promotional package.
Time is running out to enter our @Movember Instagram Giveaway. Don’t miss your chance: https://t.co/qHje1cumKR pic.twitter.com/rUXO15xfv0
— BirchboxMan (@BirchboxMan) October 26, 2015