US Millennials' 100 Favorite Brands [Infographic]

Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.

The report was based on data from a survey of consumers age 18-38 who live in the US.

Over the past five years the researchers have regularly polled more than 20,000 Millennials about their preferences; each year, the top 100 brands list has been compiled by examining the results of the unaided question: “What are your three favorite brands?”

Target is Millennials’ fourth-favorite brand, and Walmart is fifth. Rounding out the top 10 are Samsung, Google, Sony, Jordan, and Adidas.



Ulta Beauty, e.l.f Cosmetics, Torrid, Uniqlo, Wegman’s, and Zara are new to the list this year.

About the research: The report was based on data from a survey of consumers age 18-38 who live in the US. Over the past five years the researchers have regularly polled more than 20,000 Millennials about their preferences. Each year, the top 100 brands list is compiled by examining the results of the unaided question: “What are your three favorite brands?”

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