Guess Adds Los Angeles Vibe to Festivities

Guess has launched its holiday push with an eclectic collection. Shot in LA, the creative features women’s wear, jewellery, watches, and more.

Guess has rolled out its 2018 holiday campaign, which was shot by Tatiana Gerusova on the streets of Los Angeles. Models, Gwen Van Meir, Alexandria Hanson, and Mitchell Wick showcase the brand’s latest eyewear, watch, jewellery, footwear, and handbag trends.

The products will be available in stores and online from November. Meanwhile, creative executions will appear in select fashion and lifestyle magazine and feature across multiple retail touchpoints. An assortment of women’s wear presents lace and faux leather dresses.

Other pieces include over-sized denim jackets, distressed jeans, and jumpsuits as standout staples. For men, cable knit sweaters are available with distressed denim jeans in a camel-coloured overcoat. Key eyewear selections entail large optics with silver and gold lanyards.

Footwear offerings from Guess include over-the-knee boots and platform heels in several colours. Also, its timepieces come with metal wristbands and chronograph faces in black, white, and blue. Faux fur jackets, fringe earrings, and handbags are part of the mix.

“I decided to shoot the campaign on the streets of Los Angeles, where the brand began for me and my brother, Maurice, when we started the company in 1981. Inspiration today is bigger than ever in this city,” said Paul Marciano, Chief Creative Director of Guess.

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