The State of B2B Marketing Data Quality in 2018

B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.

The Sixth Annual B2B Data Marketing Report was based on the results of a survey conducted in 2018 among 250 marketing professionals who work for B2B-focused organizations of various sizes.

Some 89% of respondents say data quality is important to achieving marketing and sales goals; this is up from 80% who said the same in 2017 and 75% in 2016.

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