Author, marketer, venture capitalist and start-up advisor Dave Knox has the talent to navigate the changing business landscape from both a Fortune 500 company perspective as well as a start-up perspective.
The intersection between these two worlds is the subject of his most recent book, Predicting the Turn: The High Stakes Game of Business Between Startups and Bluechips. The award-winning author and public speaker is a trusted advisor to many brands across a wide spectrum of marketing, innovation and strategies for business development.
At the recent Brandemonium Conference, held in Cincinnati, OH, on October 2-5, Knox sat down with Brian Erdman, Managing Director of Consumer Branding for Interbrand, to discuss some of his thoughts about branding and where the world is heading. Dave discusses his background in digital and how he entered into the world of venture capital, which was the start of building the viewpoint he has today.
Knox shares how the world of business allows for changes like never before, and the implications for brands, both large and small. In addition to his predictions for the future, he also shares some advice for companies as they seek to innovate.
Watch the full interview below to hear more about what changes are in store for brands—and what steps they should take to keep up.