Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?

Do people recognize famous advertising jingles? How well do members of different generations recall different commercial tunes?

To find out, Signs.com quizzed 504 consumers of various ages. The study participants were tested on whether they could recognize ten famous jingles and were asked to fill in the blanks on lyrics (you can test your own knowledge here).

Among the jingles included in the study, the most universally recognized across all generations were those of Kit Kat, Folgers, and Nationwide.

The Hormel jingle was the least recognized song across all generations.



Fewer than one in five baby boomers were able to recognize the Mentos jingle, despite it being recognized among more than half of Gen Xers and Millennials.

Gen Xers averaged the highest recall rate of jingles among the three generations quizzed.

Baby Boomers were best able to recall the lyrics to the Oscar Mayer jingle, Gen Xers were best able to recall the lyrics to the Folgers’ jingle, and Millennials were best able to recall the lyrics to the Klondike jingle.

About the research: The report was based on data from a quiz of 504 consumers of various ages. The study participants were tested on whether they could recognize ten famous jingles and were asked to fill in the blanks on lyrics (you can test your own knowledge here).



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