Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo. The report was based on data from a survey of 500 people worldwide.
Some 47% of respondents say they watch more videos on Facebook than on YouTube, and 41% say they watch more videos on YouTube than on Facebook.
Nearly two-thirds (65%) of respondents say they like to watch Facebook videos with the sound on.
However, men and women have significantly different sound preferences: Some 70% of men surveyed say they like to watch Facebook videos with the sound on, whereas only 58% of women surveyed say they like to watch with the sound on.
Check out the infographic for more insights from the survey:
About the research: The report was based on data from a survey of 500 individuals worldwide.
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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji