Groupe PSA has confirmed the Paris launch of its carsharing service, which will be operated under the Free2Move brand, by the end of 2018. The fleet will initially include 500 Peugeot and Citroën electric vehicles, creating “the best customer experience” with a sustainable solution.
This new Free2Move Paris offer is part of the deployment of PSA’s Push to Pass strategic plan presented in April 2016, which aims to make Groupe PSA known as the preferred mobility provider.
The Free2Move mobility brand, which launched in 2016, passed 1 million customers last month with a fleet of 65,000 vehicles deployed in more than 10 countries.
Appealing to millennials and other non-car owners, it demonstrated a sense of humor with its “Voulez-vous rouler avec moi?” come-on on its website homepage.
It’s actually been available in cities like Seattle ahead of its Parisian launch. Thanks to its experience in carsharing services deployed in different cities, including the emov service in Madrid with more than 180,000 users, Groupe PSA aims to become a global leader in sustainable mobility.
“After the launch of Free2Move App, we are providing Parisians with our know-how in urban mobility,” stated Brigitte Courtehoux, Member of the Executive Committee of Groupe PSA and Director of Mobility and Connectivity Services.
“It means a sustainable and high quality of electric car-sharing service. This is possible thanks to the good collaboration we have established with the Paris City Hall.”
Ecosystem not Egosystem. Couldn’t agree more, the future is aggregated and easily accessible for customers. #futureoftransportation @Free2MoveApp @Free2Move pic.twitter.com/KFFcBrGGZl
— Inbal Cohen (@inbalsigal) June 19, 2018
Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations around its five car brands—Peugeot, Citroën, DS, Opel and Vauxhall—and provides a wide array of mobility and smart services under the Free2Move brand.
Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships.”
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