Last year, the Unilever-owned St. Ives brand, known for its facial scrubs and potions, opened a design-it-yourself Mixing Bar on Broadway in New York’s Soho neighborhood.
This week it returns to New York for its second annual residency, this time moving uptown to attract a different kind of crowd. Opening its pop-up experience on Fifth Avenue and 22nd Street in the Flatiron neighborhood, anyone is welcome to come and can create their own custom face scrubs, moisturizers and body lotions made with 100% natural extracts.
The St. Ives Mixing Bar features hundreds of unique ingredient combinations, including rose water, yuzu, kiwi, pink grapefruit, and more. A new mineral shimmer can be added to any combination of ingredients to create a fun body lotion for summer. Exclusive retail products such as bath bombs, lip scrubs, and hand creams will be available for purchase along with the brand’s Iconic Apricot rollerball fragrance.
The St. Ives Mixing Bar will also feature an e-commerce channel, to allow consumers across America to place orders. The site will be “open for business” June 15th through December 31st.
Also new this year: a live music series, with new acts throughout the summer. How to score tickets? The first 60 fans to get in line will gain access to an intimate acoustic concert, followed by a consumer meet & greet (no purchase necessary). First up: The Vamps on Saturday June 16th at 6pm.
“We are excited to bring the St. Ives Mixing Bar back to New York,” Suzanne Palentchar, Director of Marketing for St. Ives. “We are bringing back some of last summer’s top sellers—and have expanded the menu with some new surprises as well.”
“As a brand, we are always looking for new ways to engage with our consumers,” she added. “In response to their feedback from last summer, we are excited to open an online direct-to-consumer extension of the store to bring the same custom experience of the store to fans nationwide.”
The St. Ives Mixing Bar is located at 168 Fifth Avenue near 22nd Street in the Flatiron District, and will be open from June 15 to September 15. Store hours are Monday – Saturday 10:00 A.M to 8:00 P.M and Sunday from 11:00 A.M to 7:00 P.M.
Watch everything happening at the St. Ives Mixing Bar this summer by following @stivesskin on social or searching #STIVESMIXINGBAR on Instagram.