Brand News: 10 Things You Need to Know For Tuesday May 22

Netflix signs multiyear deal with Barack and Michelle Obama.

Interview, the iconic NYC magazine founded by Andy Warhol in 1969, folds in wake of lawsuits.

Adobe signed a deal to acquire to Magento for $1.68B to integrate e-commerce into its Experience Cloud.

Kimberly-Clark has a new CMO, promoting Giusy Bonfantino.

P&G makes product ingredients more transparent via SmartLabel.org.

Sony buys stake in EMI Music, with library of 2M songs, for $2.3B.

theSkimm raises nearly $12M from female investors including Shonda Rhimes.

T-Mobile told to drop “best unlimited network” claim by U.S. ad watchdog; it plans to appeal.

Walmart seeks patent for blockchain-based marketplace.

WWE shares soar on $1B five-year TV deal with Fox, moving ahead with Disney merger.


CAMPAIGNS

Apple hints at changes coming to Siri at 2018 WWDC.

Bank of America rolls out Erica, its AI-driven virtual assistant, to 25M mobile customers.

Biotherm Homme taps David Beckham:

IKEA gets ready for Star Wars movie:

Pepsi taps country star Dierks Bentley for ‘Generations’ campaign:

Uber warns against distracted drivers in Brazilian campaign:


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