Brand News: 10 Things You Need to Know For Tuesday May 8

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Rihanna at the 2018 Met Gala

The Met Gala shines fashion spotlight on New York; heavenly creations include Rihanna’s papal costume, H&M‘s six designs and Balmain‘s designs that will be auctioned to beneft (RED).

MET HEAVENLY BODIES #JenniferLopez and #AlexRodriguez attend the #METGALA in custom-made #BALMAIN designs. The custom designs will be auctioned off on Ifonly.com/RED to support @red’s fight to #endAIDS. #FirstMondayInMay #MetHeavenlyBodies #TheMet #BALMAINARMY

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Google I/O 2018 Android developers conference kicks off with responsibility theme and rebranding of Google Research as Google AI.

Cafe X in San Francisco challenges Starbucks with a barista-bot.

Douyin / Tik Tok, a Chinese musical selfie app, was the world’s most popular in Q1.

Häagen-Dazs is giving away free ice cream for a good cause today.

Microsoft‘s Build developers conference highlighted Cortana/Alexa integration.

Shutterstock‘s new AI tech aims to protect copyright.

Twitter is testing an encrypted messaging feature.

Uber unveils its latest flying car prototype and air taxi concept.


CAMPAIGN WATCH:

Babies”R”Us releases new campaign despite parent company’s bankruptcy:

Budweiser Freedom Reserve Lager is brewed by veterans to support veterans in the U.S., while Budweiser UK releases drone-filled FIFA World Cup ad:

IKEA white noise ad aims to help you sleep:


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