How to Use Instagram SlideShow: 10 Creative Ways to Stand Out

Give everyone the full picture with Instagram Slideshow!   Learn how to share multiple image posts on Instagram to engage and connect with your audience. 

In this post I share examples from businesses using Instagram Show effectively to engage and connect with their followers, so you can too! 

Image by Shutterstock

No matter what your industry type or genre, Instagram Slideshow posts open up a world of possibility for businesses to be creative and tell their brand story.

Intagram themselves don’t want you to be restricted to choosing just one photo to post on your Instagram feed.  With tools like Instagram Stories and Instagram Slideshow they are allowing users to get creative.

Instagram Slideshow allows you to combine up to 10 photos and video into one post so that we can swipe through to view them all in a fun sequence.

Here’s how they introduced Instagram Slideshow:

Surprise! ? Swipe left on the post above to see more. Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On a profile grid, you’ll notice the first photo or video of a post has a little icon, which means there’s more to see. And in feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post. Even more, you can now share from two to 10 photos or videos in carousel ads. To learn more, read the business blog. Link in bio.

A post shared by Express Your Business’ Story (@instagramforbusiness) on

It means we no longer have to deliberate over choosing just one awesome photo – we can use Instagram slideshow to be creative and add context. It gives you another way to tell YOUR brand story.

So let’s take a look at some smart (and engaging) examples of instagram slideshows so you can apply it your own business, and create your own!

5 Ways to Use Instagram Slideshow

With each of the following examples, click the arrow on the image to “swipe” right” or if you are using a mobile, click through to their Instagram account and swipe right to view the entire slideshow. 

#1.  Share Hot Tips

Indian Bike Touring company Trails of India do this wery well.  They often create a fun “Tip Series” on Instagram Slideshow – most of these posts feature tips for riding motorcycles across India.  Check out their tips for carrying a pillion passenger and not bumping helmets:

#2.  Create a Tutorial (Don’t Forget Video!)

Just because it’s an Instagram “Slideshow” doesn’t mean you have to forget video. You can include as many videos as you like in the 10 slides allowed.

I love this example from Picmonkey as they show two videos in their Slideshow.

The first video shows the final published GIF effect video they created, and the second video shows how they did it. It’s super useful if you are learning how to use their tool and use features like masking effects etc.



#3. Create a Sliding Picture or Map

I love this idea as it turns the Instagram Slideshow into something a little more interactive.

When you design your content, create the image so that one slide merges into the next. I love how HP have done this so that it almost becomes a map experience.

This type of approach could be great for tourism businesses giving tips for how to travel around a particular area or city.

#4. Explain a Concept with Visuals

The team at Easil use the sliding image style again in this next example.  The design has been crafted to glide seamlessly between the two images.

And it also serves a purpose:  to explain a concept that is easier to show in pictures than words… in this case, the difference between hard and soft edges with drop shadow.


#5. Create a How-To Slideshow

I like how Instagram’s slideshow can be used to create a mini-version of it’s big brother, Slideshare (ie you only have 10 slides to work with).

It forces you to be creative and succinct. HubSpot have pulled this off (with a little humour along for the ride) with this Instagram Slideshow. They show how to make professional videos with your iPhone:


#6. Showcase an Event

If you are participating in an event, don’t just limit yourself to one image. Choose a great image as your cover image, then back it up some extras, showcasing an event or taking us behind the scenes.

I have followed Mirabeau wines for some time now as they do content marketing very well (and they do a nice Rose very well… one of the best Rose’s in Europe!).

Here’s what they put together from a Festival they were at recently. Now THAT is my kind of bar:

#7. Take us Behind the Scenes

I love the content marketing from Koala mattresses. In this example they take us behind the scenes, taking their “Koala Van”, to the streets… with photos of customers and tacos and fun.

The also share their “surprise and delight” shenanigans with customer’s who have bought a mattress (did I tell you it was a fun company?).

#8.  Showcase a new Product

Sometimes one image is not enough, especially if your new product is a crystal Swarovski encrusted waterbottle. Swell!


#9.  Share Interesting Facts and Figures

Just like in No. #4 above, the 10-slide style of Facebok SlideShow can be very powerful for sharing short, factual information.

Creating a “Did You Know” mini-deck or sharing some facts and figures about an industry, product or location can be effective with Instagram slideshow.  Just like in the folflowing examples.

Social Bakers share some interesting facts about social media in China:

Hubspot created a cool mini-slideshow about the tech industry in Berlin:

#10.  Feature Fan Photos

An Instagram Slideshow is a great way to showcase fan photos (with permission of course).

Moment makes awesome iPhone lenses for iPhone. In this case they share some stunning photographs from their community using their lenses. It’s hard to share just one image, so a Slideshow is a great way to share multiple (awesome) images).


Your Turn

Have you used Instagram Slideshow yet?  Next time you post on Instagram, give it a try! 

Share Your Brand Story with Instagram Slideshow - Here's 10 Creative Ways to Get Started
Image by Shutterstock


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Donna is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015-2017. She helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes and Entrepreneur Online and she is a contributor to Social Media Examiner. Donna speaks about digital and visual content for the marketing and tourism industries internationally.

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