How Marketers Can Change Agency Culture

In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies? The thrust of his discussion acknowledged the increase in women at the top of the big Madison Avenue agencies and celebrates the transformation: “This development is long overdue. For decades, Madison Avenue didn’t just restrict women ...

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How to Improve Your Google Ranking and SERP Standing in 2019

You want to be number one on Google. When your business or landing page or product page or blog post comes in at the first slot for the keyword of your choice, it’s more than about just getting bragging rights—it grants you instant credibility, the highest visibility possible, and the best chance at getting that click. Google ranking, of course, ...

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4 Inspiring Tips and Examples for Your Nonprofit’s Social Media Marketing

If you are managing a nonprofit’s social media, we have some engaging social media marketing examples to inspire you to create and share great content. 1. Share Your Nonprofit’s Wins on Social Media One of the most important things you can do for your nonprofit’s social media account is to show the support received from your donors and how your ...

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Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

Two-thirds of your marketing is happening without you… Some 80% of adults use at least one ad-blocking method… Your customers and prospects don’t trust your ads anyway… Customer loyalty isn’t really a thing anymore, but the few customers who are loyal are your most valuable marketing assets. To stay relevant, companies need to find a way into the two-thirds of ...

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Canon and Barracuda Partner Over Cybersecurity

Canon Solutions America and Barracuda are collaborating to provide businesses better protection against security breaches from attackers. Canon Solutions America has joined forces with Barracuda, a cloud-enabled security solutions provider. With the cost of data breach rising and more businesses being affected, the aim is to provide a security awareness resource to help customers mitigate risk. The ...

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A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders

Since Reid Hoffman launched LinkedIn from his living room in May 2003, it has gone on to become a social marketing behemoth. It now boasts over 500 million members and more than 260 million of them log into the platform every month. Also, 40 million of these users are logging onto the platform daily. These sort of numbers cannot be ...

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The Marketing Measurement Series – What Even Is A KPI? – 1 Minute Moment #86

The Marketing Measurement Series – What Even Is A KPI? What is a KPI? Sometimes marketing jargon can make things sound complicated. When I first heard the term KPI I had to do an online search to see what it meant. Even then I thought it was something for corporations and big business. But no, KPIs are for all of ...

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