How to Get Organized at Work When You’re a Marketer

Getting (and staying) organized at work is no easy feat. Your inbox is constantly filling up with emails and meeting invites… Your desk is covered in random piles of sticky notes… And your office messaging system is blowing up non-stop. It’s no wonder you struggle like craaazzzy to *actually* get anything done. #truth But when you’re a marketer who is ...

Read More »

America’s Dream Job

According to a recent survey made by MidAmerica Nazarene University with 2,000 Americans, only 25% of Americans currently work in their dream jobs. These 25% of Americans have either high salaries, born during the baby boomer generation, have PhD degrees or live in the Southwest area. However, what about the rest of the Americans? What do they want from their ...

Read More »

Nine B2B Funnel Metrics You Can't Live Without

We love funnel metrics. You should, too. They will gain you access to executive leadership at the highest levels of your company and earn you big, fat pay raises and promotions. What’s not to like? Oh, yeah, the math stuff. Don’t worry. This will be clear and fun. First, a little trick. Your funnel focus reveals your level of B2B ...

Read More »

Reasons to Consider a Chat App for your Website

Website chat apps software are becoming a more common method of business and customer communication. While chat options used to be seen as a novelty they have become an important part of many companies’ customer service and a lead generation tool. If you’re not using a chat you are could be limiting reaching your customers and potentially losing sales as ...

Read More »

[SEMrush Research]: 15 Content Optimization Practices

If your goal as a content writer is to have a piece of content show up in Google’s top 10 results, you have to know SEO best practices and be aware of a variety of variables that could impact rankings. For example, the need to focus on specific locations and devices, the text’s readability for target customers, article length optimization, ...

Read More »

Snickers Stuffs Hanger with Hungerithm Return

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year, Snickers is bringing back Hungerithm, an engagement tool designed to monitor the mood of the internet. When consumers drop hints of hunger online, the brand’s coupon discount increases in real time at participating 7-Eleven stores ...

Read More »

Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area

The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics. The report was based on an analysis of the top 10 results for desktop Google.com searches in the US for 4,000 keywords. The researchers examined how different search factors are correlated with high rank across ...

Read More »