Shiner Bock Hands Richards Creative Remit

Following a competitive pitch process, Texan beer brand, Shiner Bock, has confirmed The Richards Group as its creative agency of record. Shiner Bock, the Texan beer crafted by Spoetzl Brewery, has awarded its ad business to The Richards Group. As lead agency of the brand, the firm has been tasked with overseeing creative duties of the ...

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Top PPC Skills and Platforms for 2019 [Data + Commentary from Paid Media Experts]

The PPC industry is extremely dynamic. New jobs, as well as requirements for existing jobs, are appearing at a rapid pace. Whether you are looking to jumpstart your career in PPC or learn new skills to be sought-after as an expert, it is important to understand what platforms and techniques will be trending in this niche in nearest future. To help ...

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Don’t Panic About Voice Search, Get Personal With Your Copy: The Learn Inbound Special – Blogcentric #122

Learn Inbound 2018 – What we learned about inbound Do you ever feel you are falling behind marketing trends? Should you worry about optimising your site for voice search? Wait, what? What even is voice search? What else should worry you about? It all moves so fast Keeping up with digital marketing trends is overwhelming. My solution is to attend ...

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3 Signs Retail Brands Need a Media Monitoring Tool in 2019

The internet has changed us as consumers in many ways: especially, how we think and act before we decide to buy. The biggest change being that we are now able to make informed decisions, based on the available data on the internet. This represents for retailers, a huge challenge – but at the same time, a great opportunity. In most cases, ...

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Sesame Street Introduces Lily, Its First Homeless Muppet

Over the years, Sesame Street has touched on many social topics that are important to young children, including racism, autism, gun violence, parents in prison—and even death. This week, the children’s television series has introduced a new Muppet named Lily, who is the first character to talk about being homeless. The effort is part of the Sesame Street in Communities initiative ...

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19 Best Gifts for Entrepreneurs [2018 Holiday Gift Guide]

The entrepreneur in your life deserves the best of the best gifts for entrepreneurs, right? And that entrepreneur might actually be you!  I’ve rounded up some of the best gifts for entrepreneurs for this holiday season in this post. Subtly pass on the blog post to a loved one or just go shopping yourself. You deserve it, right? BY DONNA ...

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8 Viral Video Marketing Examples and What We Can Learn From Them

Everyone wants their content to go viral, whether it’s a social media update, a blog post or—of course—a video. Even though most content campaigns are marathons instead of sprints, there aren’t a lot of brands out there who would say “no” to having a video going viral. It’s pretty much the dream when it comes to marketing. Only a small ...

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