How to Improve Your Facebook Barometer Score

The Agorapulse Barometer gives Facebook page admins a look at how they’re doing against pages with similar fan counts. A quick look at your stats on this free tool usually leave admins wondering, “How can I get a better Facebook Barometer score?” Let me give you some pointers that have worked for many other businesses on Facebook. Frequency Consider how many ...

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Top 4 Reasons SMBs Should Use Paid Search

Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It’s an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses (SMBs) be using it? Here’s how a PPC ad works: Someone enters a query into a search engine, such ...

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14 of the Very Best Reporting Tools for Agencies

In 2018, more than half of agency leaders reported growth in revenue (56%) and profit (55%). On top of that, 79% said “they are confident that the next 12 months will be even stronger in terms of profitable growth” — Global Digital Outlook (2019). While this sounds very promising, it’s never been so challenging for agencies to grow their business. ...

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Why Influencer Marketing Is Still Important For Brands

As mobile marketing is becoming more center stage for brands it’s more important than ever to stand out to your personal brands’ audience in a remarkable way. Connecting with the right people in your industry is just the beginning to building an effective strategy that is authentic, and able to solve the most pressing problems. How can your brand gain ...

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The Top Influencers on Pinterest [Infographic]

What are the most popular accounts on Pinterest? Which topics and subtopics do those accounts tend to cover? How frequently do they pin content? Researchers at SEMrush looked at the 500 most followed accounts on Pinterest to determine broad influencer trends; they examined the content of influencers’ pins to find out which categories are resonating with audiences; and they identified ...

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The Plan: Fit Everything Into Your Working Week, Every Week – Blogcentric #76

How I Became A YoYo Productivity Dieter (And How I Fixed It) Trying to be productive is like being on a diet. You’ll be trundling along for a while making progress and then you slip. So here I am again, the night before my podcast is to go live and I’m writing. What went wrong and what did I achieve? ...

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How to Create Awesome Twitter Video Ad Campaigns

Twitter is mostly known as the social platform that people use to blast breaking news topics and pop culture, right? Wrong! Although that is the more entertaining side to the platform, Twitter is an online news and social networking service that people go to be informed and connected with their interests. In fact, Twitter is one of the most popular ...

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