5 Tips for a Successful Lead Generation Strategy

Excellent lead generation is an essential component of a marketing strategy. Examining what works and what needs to be replaced is important if you want to see any kind of success. Here are five tips for a successful lead generation strategy, helping you understand what needs to be included in a successful campaign. Use the Correct Data First and foremost, ...

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Quit or Not to Quit – That Is The Question

Some concepts to evaluate your dilemma Many jobs were eliminated during the last recession and many employees contemplated a job change but they couldn’t because of the fear that they will stay unemployed for a long time. Now, a decade later the job market has improved markedly yet, the old work conditions have not improved but often worsened.  So how ...

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Getting to Know Google Smart Shopping

If you own or run marketing campaigns for an ecommerce business, the last 6-12 months have been pretty exciting. Between Instagram dropping shopping as an option for Instagram Stories, Google’s new shoppable image ads and everything in between, ecommerce has been crazy lately. However, perhaps the biggest new ecommerce advertising option is Google Smart Shopping. Smart Shopping basically takes something ...

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Eight Top Email Design Trends of 2019 [Infographic]

Good-old email… It has kept improving and proving itself year after year, keeping pace with the latest marketing channels and tactics. But is that still true in 2019? An interactive infographic by EmailMonks outlines eight trends that will help keep email a favorite of marketers this year and for the foreseeable future. The provider of email and email-newsletter designs and ...

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The Art of Copywriting: How to Write Better Captions that Get Engagement

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate the art of copywriting with ...

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How The WaMu Brand Disrupted Banking

If you were born before 1990’s, chances are you will remember Washington Mutual bank (a.k.a. “WaMu”), especially if you were living in the western part of the United States. But the question isn’t so much if– but rather how you remember this bank. A Dual Legacy Unfortunately, most people will remember WaMu for its demise, its ending as the largest ...

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The Case For Agile Marketing: What 400+ Marketers Reveal As Top Benefits And Barriers With Andrea Fryrear From AgileSherpas [AMP 127]

What did 447 marketers identify as the top benefits of an agile marketing approach? Helps team change gears quickly; provides better visibility into status of projects; finds roadblocks sooner; and produces higher quality work. Today, my guest is Andrea Fryrear, AgileSherpas co-founder and agile marketing consultant. We’re revealing the results of the 2nd Annual State of Agile Marketing Report. Actionable ...

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