4 Data-Driven Ways to Get More Out of Your Social Media Marketing

Social media marketing is an enormous opportunity for businesses, but too many end up squandering it by not treating it like a true, strategic platform. Many of the same marketers who spend thousands on Google Ads campaigns or SEO optimization will struggle to develop strategies that give them real results. Part of the problem is that a lot of marketers are ...

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How Brands Compete And Win

Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams. They can also be very expensive, often requiring outlays in the hundreds of millions of dollars. In some cases, billions of dollars are involved. It’s not just Coke versus Pepsi. These battles occur in every industry and practically every product category. Visa versus Mastercard. Nike ...

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2019 B2C Content Marketing Benchmarks, Budgets, and Trends

Most business-to-consumer (B2C) marketers are seeing improved results from content marketing and plan to increase their spend on it in the year ahead. Some 55% of B2C marketers say their content marketing efforts are somewhat more successful compared with a year ago, and 29% say their efforts are much more successful. Moreover, a majority (57%) of B2C marketers say they ...

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How to Use Targeted Advertising in a Data Paranoid World 

In today’s world, there is no doubt that people are concerned about keeping their online information private. From Facebook data leaks, phone app breaches and credit card fraud becoming more frequent in our digital lives, people are feeling like their digital “drawers” are out for the public to see. When you add the influx of retargeting and other targeted advertising, ...

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Could Facebook Live For Groups Keep Your Group Alive?

Keep Your Facebook Group Alive With Facebook Live I noticed something the other day. Perhaps you’ve done this too.  I was scrolling through Facebook, I saw a post from a group I wanted to comment on, I commented and moved on. Then I realised I had no clue which group that post was from. Has that happened to you? Read ...

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Xoom Races to Stay Ahead with Usain Bolt

PayPal international money transfer service, Xoom, has appointed the world’s fastest man, Usain Bolt, as its global brand ambassador. Xoom, international money transfer service under PayPal, has signed eight-time Olympic gold medallist, Usain Bolt, as its global ambassador through 2020. The deal kicks off with the expansion of the marque’s footprint north of the border to serve the Canadian market. Customers ...

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How to Stop Fire Drills and Make Effective Marketing Team Management Easy

Managing a team can feel like the weight of the world is on your shoulders. You’re responsible not only for your own work, but for the output of all your direct reports, too. In fact, it has been said that the true measure of a manager’s productivity, is actually the measure of their team’s output as a whole. No pressure, ...

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